Sr. Analyst Business & Commercial Strategy – PEM

Introduction

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

About the Region Pan-European Markets (PEM) is one of Mattel's most diverse and fastest-evolving regions, spanning 100 countries across Europe, the Middle East and Africa. Organized into 7 commercial clusters and supported by 4 regional offices, the region serves consumers in 50+ languages through a diverse mix of mature and high-growth markets, multiple business models, and varied retail landscapes. This unique combination of scale, diversity, and growth creates an exciting environment for innovation, collaboration, and commercial impact.

Who We Are: Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences.Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Your tasks

The Team

The Commercial Strategy & Operations team works as a close strategic partner to the VP & Head of Pan-European Markets (PEM) and the Pan-European Markets Leadership Team.

This role forms part of the team responsible for shaping and executing the strategy for the PEM region, supporting alignment and collaboration across PEM countries, functions, and leadership teams.

Job Description

The Opportunity:

The Senior Analyst Business & Commercial Strategy – PEM will support the development and implementation of key strategic and commercial initiatives across the PEM region (Pan- European Market)

Working closely with the VP & Head of PEM Europe, the PEM Leadership Team, and cross-functional stakeholders throughout PEM countries, this person will provide project management, strategic analysis, executive communication, and implementation support.

The role will manage a broad portfolio of PEM-focused initiatives, including regional strategy, commercial performance, organizational priorities, and longer-term transformation projects.

In this role you will partner with the PEM Leadership Team to analyze complex business challenges, develop actionable insights, and support effective decision-making and organizational change.

You will play a pivotal role in shaping both the short- and long-term direction of the PEM organization, connecting regional priorities with country-level execution and working across functions to galvanize the PEM strategic agenda.

What Your Impact Will Be:

PEM Strategic Planning & Project Delivery

• Partner with PEM regional, country, and functional leadership to develop and execute strategic initiatives across the PEM region.
• Provide data-driven analysis, stakeholder engagement, and implementation support for recommendations that advance PEM priorities.
• Lead the planning, coordination, and governance of PEM strategic projects, ensuring timely delivery, effective tracking, and successful execution.
• Help translate the PEM regional strategy into clear priorities, actions, and deliverables across countries and functions.
• Monitor progress against agreed milestones, identify risks and dependencies, and support timely resolution of issues.

Executive Communications & Decision Support

• Develop executive-level presentations, business cases, briefing materials, and executive summaries for the VP & Head of PEM Europe and the PEM Leadership Team.
• Translate complex commercial, strategic, and market information into clear insights and recommendations for senior leadership.
• Prepare materials for PEM business plans, commercial reviews, functional reviews, leadership off-sites, town halls, and other regional strategic forums.
• Support leadership decision-making by ensuring that key information, options, risks, and recommendations are communicated clearly and effectively.

PEM Business Insights & Strategic Analysis

• Develop a strong understanding of the PEM region, including its markets, customers, consumers, competitors, and commercial dynamics.
• Analyze performance across PEM countries to identify trends, opportunities, risks, and areas requiring leadership attention.
• Leverage quantitative and qualitative insights to support PEM strategic planning and commercial decision-making.
• Conduct business analysis and synthesize findings into clear implications and recommendations for the PEM Leadership Team.
• Use internal and external data sources to evaluate business performance, market developments, and strategic opportunities.

Stakeholder & Leadership Support

• Build strong relationships across PEM countries and functions to facilitate collaboration, information sharing, and alignment.
• Partner with the PEM Leadership Team to coordinate regional strategic initiatives, monitor key milestones, and ensure effective follow-through on agreed actions.
• Connect regional priorities with country-level execution, helping to identify dependencies, resolve issues, and maintain momentum.
• Coordinate executive engagements across the PEM region, ensuring alignment of stakeholders, materials, objectives, and logistics.
• Support effective governance and communication across regional and country leadership teams.

AI-Enabled Ways of Working

• Use AI-enabled tools to improve the quality, speed, and efficiency of business analysis, research, presentation development, project management, and executive communication.
• Identify responsible applications of AI and automation that can simplify ways of working, enhance decision-making, and improve execution across the PEM organization.
• Apply sound judgment when using AI-generated outputs, ensuring that information is validated, accurate, relevant, and appropriate for its intended audience.
• Follow applicable data privacy, confidentiality, security, and responsible-use standards when using AI-enabled tools.

Your profile

Qualifications

What We’re Looking For:

• 1-2 years of experience in management consulting, commercial strategy, business strategy, business insights, or a similar strategic role.
• Experience working in a regional, multi-country, or international business environment would be highly advantageous.
• Strong strategic thinking, with the ability to analyze markets, commercial performance, and complex business issues and translate findings into clear conclusions and recommendations.
• Demonstrated project management experience across cross-functional and multi-market strategic initiatives.
• Excellent written and verbal communication skills, with the ability to prepare clear, compelling presentations and executive-level materials.
• Advanced PowerPoint and Excel capabilities, with experience building executive presentations and conducting detailed business analysis.
• Confident using AI-enabled tools to support analysis, research, presentation development, project management, and productivity.
• Demonstrated ability to use AI tools responsibly, including validating outputs, exercising sound judgment, and protecting confidential and sensitive information.
• Curiosity and a proactive mindset toward identifying practical applications of AI and automation that improve business processes and ways of working.
• Strong analytical skills and the ability to identify insights, implications, risks, and opportunities from quantitative and qualitative information.
• Confidence working and communicating with stakeholders at different levels of the organization, including senior leadership.
• Highly organized, adaptable, and capable of working independently across multiple priorities.
• Comfortable operating in ambiguity and bringing structure to complex or evolving business questions.
• Able to adapt quickly to changing PEM business needs and leadership requests.
• Demonstrated discretion when managing confidential or sensitive information, discussions, and meetings.
• Degree-level education, or an equivalent qualification, in a relevant discipline such as Business, Finance, Management, Economics, or a related field.

We offer

Additional Information

What We Offer:

• Gross annual salary range of EUR 68,720- EUR 81,605.
• Bonus scheme: Participation in Mattel Incentive Plan (MIP) with the target of 7.5 % of base salary, payout is determined by company and individual performance results
• Paid time off: 30 vacation days + 2 x 0,5 Mattel Days (company day off)
• Holiday allowance
• Hybrid working set-up
• Commuting benefits: 70% reimbursement of public transport tickets or one-way travel allowance for EUR 0,13/km based on days worked on-site.
• Meal vouchers
• Subsidized EGYM Wellpass membership
• Employee assistance program: Access to Modern Health, Headspace, and Maven
• Pension plan and saving scheme
• Toy discount
• Family benefits program: 24 weeks off (for 1st caregiver) or 12 weeks off (for co-parent) fully paid on the arrival of new child, return to work program, path to, and family care leave

Mattel’s total compensation package is based on objective, gender-neutral criteria such as job grade, work location, relevant skills, and experience. This information is provided to enable informed and transparent consideration and negotiation of employment terms. If your profile is retained and we schedule an interview, we will share further details on Mattel GmbH’s total rewards package. Please note that (some of) the benefits above may change over time, due tochanges in the company policy or in legislation. We will not ask about your previous salary history.

Don’t meet every single requirement?At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to Join Mattel's Talent Community and start receivingexciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here! You may be just the right candidate for this or other roles. How We Work: We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:

We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us athttps://jobs.mattel.com/ andwww.instagram.com/MattelCareers .

Beware of recruiting scams: Mattel will only contact you through official @mattel.com or @smartrecruiters.com email addressesand will never ask for payment or sensitive personal information during the hiring process.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment.

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