Performance Marketing Manager - SEA (all genders)

YOUR MISSION

At Sunday Natural, we’re on a mission to bring premium wellness products to millions of customers across Europe. As we accelerate our growth, Performance Marketing becomes one of our most important levers for scaling our brand and unlocking new markets.

As our Performance Marketing Manager – SEA (all genders), you will play a key role in taking our paid search activities to the next level, combining deep SEA expertise with a strong focus on the entire customer journey.

YOUR ROLE:

You will independently manage and optimise our Google Ads campaigns, from keyword strategies and bidding to continuous performance analysis and testing.

Going beyond traditional campaign management, you will work closely with our CRO team to identify and implement landing page improvements, run experiments and optimise the entire conversion journey – turning more clicks into customers.

Your mandate: Turn every click into an opportunity for growth – building a smarter, more efficient and scalable customer acquisition engine for Sunday Natural.

YOUR RESPONSIBILITIES & IMPACT

Google Ads Management & Performance Optimisation

• Campaign Ownership: Independently manage, monitor and optimise Google Ads campaigns, with a strong focus on Search Advertising, campaign structures, keywords, bidding strategies and ad copy.
• Continuous Optimisation: Identify opportunities to improve campaign efficiency, conversion rates and return on advertising spend through structured testing and ongoing performance analysis.
• Keyword Strategy: Conduct in-depth keyword research, identify relevant search trends and continuously refine targeting and messaging to maximise campaign effectiveness.

Conversion Rate Optimisation & Customer Journey

• Landing Page & Funnel Optimisation: Analyse landing page performance and customer journeys, working closely with our CRO team to identify conversion barriers and improve content, messaging and conversion elements.
• Testing & Experimentation: Develop data-driven hypotheses, contribute to A/B tests and translate results into actionable improvements that increase conversion rates.

Analytics, Reporting & Collaboration

• Performance Analytics: Monitor key performance indicators, identify trends and translate campaign data into clear recommendations for further optimisation.
• Reporting & Dashboards: Build and maintain meaningful dashboards and reporting structures using tools such as Looker Studio and Excel.
• Partner Collaboration: Coordinate with external marketing partners, align on campaign performance and ensure transparent reporting and continuous improvement.

WHAT YOU BRING:

• Education & Analytical Foundation: Strong analytical and structured problem-solving skills, developed through education and/or professional experience.
• Industry and Channel Know-How: 3–4+ years of hands-on SEA / Performance Marketing experience, gained in an agency or in-house environment, ideally within B2C or D2C. Deep Google Ads expertise, with a proven ability to independently manage, optimise and scale campaigns end-to-end. Experience in nutrition, food or supplements is a strong plus.
• Analytical Mindset & Reporting: You confidently analyse performance data, translate insights into actionable improvements and build meaningful reports and dashboards using Excel, Looker Studio or comparable tools.
• Conversion Focus: You understand the relationship between advertising, landing pages and conversion rates. Experience with CRO, A/B testing or landing page optimisation is a strong plus.
• Ownership & Initiative: You work independently, proactively identify opportunities and take ownership of measurable results.
• Communication & Collaboration: Strong communication and interpersonal skills, with the ability to collaborate across teams, present insights clearly and manage external partners effectively.
• Language Skills: Excellent German (C1 level) and strong English communication skills.

WHAT WE OFFER

• An appealing discount on all of our products – from essential oils to vitamins & nutrients
• We offer 28 days of paid time off per year plus up to 5 days off between Christmas and New Year
• The Urban Sports Club membership and either Swapfiets bike rental or a subsidy for the Deutschlandticket
• We believe great things happen when we meet in person, which is why we embrace a hybrid model with one home office day per week – up to two depending on the area you are working in – and up to two weeks per year working from abroad
• Receive various discounts of up to more than 50 percent on attractive brands such as Flaconi, Bosch, Apple or Expedia
• You will be given real ownership and plenty of room for new initiatives, as well as the opportunity to contribute your expertise and implement your great ideas
• Inviting office spaces with access to plenty of organic teas and superfoods from around the world
• We like to celebrate each other! Regular tea & office parties, Christmas and summer feasts and various influencer events such as Women's Day

Sunday Natural emerged from a long-standing passion and research in the fields of health, healing, and personal growth. The lack of natural, high-quality products on the market was the original motivation for founding Sunday Natural in 2013. We aim to produce the products we ourselves would love to buy – as natural as possible, absolutely pure, free from any additives, and of the highest quality. In a strategic partnership with CVC, Sunday Natural is now one of Germany's most renowned quality manufacturers, with its own research and development department in Berlin. For the continuous improvement of our products, we collaborate with selected research institutes, scientists, therapists, farmers, and professional associations.

Our diverse team in Berlin consists of over 400 employees from more than 45 nationalities and continues to grow – but at a sustainable pace. Our goal is to foster a collaborative, supportive, and inclusive work environment with a diverse group of motivated, talented, and visionary team members.

We highly value equality of opportunity and inclusivity, and we would like to particularly encourage women and candidates from under-represented backgrounds to apply, even if you don’t match with 100% of the requirements.

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