Head of Marketing DACH, Sennheiser Consumer Hearing (m/f/d)

The Sennheiser brand

At Sennheiser Consumer Hearing, we design and deliver premium audio products, including award-winning headphones, earbuds and soundbars used by consumers around the world. In this role, you'll build and execute integrated marketing strategies that increase brand awareness, drive demand, and support sustainable business growth across the region.

To learn more about Sennheiser Consumer Hearing and our products, visit: https://www.sennheiser-hearing.com

The Sennheiser brand stands for premium quality in the field of audio products.

At Sonova Consumer Hearing, we develop and offer consumer devices such as headphones, soundbars and speech-enhanced hearables under the brand license of Sennheiser.

The business is headquartered in Hannover, Germany, and has approximately 650 employees worldwide. To continue to be among the best in the industry, we are always on the lookout for outstanding talent.

Key responsibilities:

• Translate global brand strategies into impactful local marketing initiatives for the DACH market
• Develop and lead integrated omnichannel campaigns across digital, retail, PR, influencer, and partnership channels
• Drive consumer demand throughout the customer journey, from awareness to purchase and loyalty
• Lead go-to-market strategies for product launches and seasonal campaigns
• Analyze market trends, consumer insights, competitor activities, and campaign performance to identify growth opportunities
• Own and manage the regional marketing budget, ensuring strong ROI and commercial impact
• Collaborate closely with Sales, E-Commerce, Finance, and Global Marketing teams

Your profile

• 8+ years of experience in commercial, brand, or integrated marketing
• Proven success in developing and executing omnichannel marketing campaigns that drive business growth
• Strong understanding of consumer marketing, brand building, demand generation, and customer acquisition
• Excellent strategic thinking combined with a hands-on, entrepreneurial mindset
• Strong analytical skills with experience managing budgets and measuring marketing effectiveness
• Fluent German (native or near-native level) and strong English skills
• Experience in consumer electronics, consumer goods, lifestyle brands, or agency environments is a plus

What we offer

164993

Hannover, Germany | Hybrid

As part of Sonova, we’re committed to building an inclusive culture. We want to create an environment where you can balance a successful career with your commitments and interests outside of work, through our flexible hybrid working model.

We offer a wide range of training opportunities for both your professional and personal development, and there are exceptional growth opportunities with individual development plans.

• Shape the growth strategy for a premium global consumer brand
• Build new marketing capabilities and make a visible impact on business performance
• Enjoy significant ownership, autonomy, and the opportunity to influence future market expansion
• Work in a collaborative international environment with a startup-like mindset, where ideas move quickly and results matter #LI-NB1