Senior Product Analyst

Team description

The Central Product Analytics team sits at the heart of how SumUp understands and improves the experience of millions of merchants using our products every day. This role owns the Engagement domain — covering merchant engagement, product activation, support responses, and navigation across the SuperApp and web dashboard — and is the primary analytics partner for the Engagement product team. It's a genuine opportunity to take full ownership of a domain, build the measurement foundations from the ground up, and shift the team from reactive reporting to proactive, insight-led decision-making.

What you'll do

• Define event taxonomies and measurement plans, implement and QA tracking (GA4), and make sure analytics is built into new product features from day one
• Build and maintain scalable datasets in Snowflake — including funnels, customer behaviour models, and feature adoption metrics — and use them to generate insights that directly inform product decisions
• Design and evaluate A/B tests: define success metrics, assess statistical validity, and communicate results clearly to product and engineering stakeholders
• Create and maintain intuitive dashboards and reusable query templates in Tableau that help teams answer their own questions without always needing an analyst
• Partner with product managers to develop and map out KPI trees, identify measurement gaps, and improve the quality and accuracy of engagement tracking across the domain

You'll be great for this role if…

• Proven experience as a Data or Product Analyst, with a strong track record of working with customer behaviour data and translating it into product decisions.
• Advanced proficiency in SQL, including writing, optimising, and validating queries, building data models, and participating in code reviews.
• Strong knowledge of data visualisation tools such as Tableau or Power BI, and experience with data warehousing platforms like Snowflake, Postgres, or Redshift.
• Comfortable designing and analysing end-to-end experiments, including A/B tests and feature flag rollouts, with a solid understanding of statistical validity.
• Ability to communicate complex data findings clearly to both technical and non-technical stakeholders, with strong written and verbal English skills.

Why you should join SumUp

🌎 Opportunity to work with SumUppers globally on large-scale fintech products used by millions of businesses worldwide, from our Berlin office. This involves an office-first setup

🌈 Commitment to Diversity and Inclusion: be part of a workplace that values and promotes diversity, fostering an inclusive environment where everyone's perspectives are respected and embraced

🚀 Enrolment onto our Virtual Stock Option programme: you will own a stake in SumUp's future success

📚 A dedicated annual L&D budget of €2000 for your individual development, which can be used to attend conferences and/or advance your career through further education

💶 A corporate pension scheme where we match up to 20% of your contributions

🏖 Generous time off: enjoy 28 days of paid leave plus public holidays and special leave days

🏋️ Numerous other benefits such as Urban Sports Club subsidy, Kita placement assistance, subsidised office lunches

🌴 Break4me: 1-month sabbatical after 3 years of service

🔗 Referral Bonus: earn additional rewards by referring talented individuals to join the SumUp team

About SumUp

Be empowered to do more that matters.

At SumUp, we're on a mission to empower small businesses across the globe by providing simple and affordable tools that allow them to thrive. Today, over 4 million businesses in 37 markets rely on SumUp as their financial partner to manage payments, finance and customer relationships.

Our commitment to small businesses is reflected in our diverse team of over 3,000 SumUppers from over 90 nationalities, united by global collaboration and an innovative mindset. Our core values lay the foundation for who we are and what we stand for, shaping our work culture and driving our success. We foster inclusivity and a continuous learning culture, providing a safe space for personal and professional growth. Our differences make us unique and strong as we strive to create an environment where everyone belongs and feels supported, no matter how they identify.

SumUp is proud to be an Equal Employment Opportunity employer, actively seeking and embracing diversity in our workforce. We don't make hiring or employment decisions based on race, colour, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age or any other basis protected by applicable laws or prohibited by company policy. Our commitment extends beyond recruitment to creating a safe and respectful workplace where harassment of any form is strictly prohibited. Discover more about our culture and opportunities on our careers website , and follow our journey on LinkedIn , Instagram , and TikTok .

Job Application Tip

We recognise that candidates feel they need to meet 100% of the job criteria in order to apply for a job. Please note that this is only a guide. If you don't tick every box, it's ok too because it means you have room to learn and develop your career at SumUp.

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