Marketing Business Analyst (all genders)

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Marketing Business Analyst (all genders)

Category Marketing, PR, & Communications Location Berlin, Berlin, Germany

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At HelloFresh, our mission is simple: to change the way people eat, forever. As a global digital-native FMCG company and the world's leading mealkit provider, we are transforming the traditional food supply chain through a data-driven, on-demand model that enables scalable and more sustainable food delivery. The HelloFresh Group includes eight brands serving customers across multiple meal occasions, including HelloFresh, Green Chef, EveryPlate, and Chefs Plate, as well as ready-to-eat meals from Factor and YouFoodz, meat and seafood subscriptions through Good Chop, and pet nutrition with The Pets Table. Through technology, data, and culinary innovation, we deliver personalized food experiences to millions of households worldwide.

JOB DESCRIPTION

The role

As a Marketing Business Analyst in the Reactivation Analytics team, you will join the wider Global Marketing Analytics group. You will act as a strategic consultant, using data to understand customer behaviour, their journey and more importantly what motivates them to return. Your experience in CRM Analytics, combined with a knack for storytelling through data, will directly influence the ability to reduce churn impact and optimize our channels along with marketing spend.

Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t "tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.

What you’ll do

• Support the Global Reactivations Marketing function: understand key business questions, translate them into analytical tasks, and deliver insights that inform strategic decision-making
• Build and evolve reporting and visualization assets that support day-to-day decision-making and enhance global performance oversight
• Measure, benchmark, and monitor Global Reactivation performance, identifying trends and opportunities to improve key customer and business KPIs
• Improve analytical processes by advocating for scalable, automated, and standardized solutions
• Utilise various databases and querying/programming languages to access, manipulate and present the data needed
• You will not only take responsibility of own projects, but also be a team player to collaborate and share knowledge with other analysts

What you’ll bring

• A motivated, collaborative mindset with strong team-working skills and enthusiasm for solving business problems with data
• 3+ years of experience in customer Engagement/ Retention metrics and how they contribute to overall business performance
• A structured, results-oriented approach with the ability to break down broad questions into clear analytical steps of experience in Customer Analytics, Marketing Analytics, A/B testing or in a quantitative field—ideally in a fast-paced B2C or subscription business
• Experience in leveraging AI tools (ChatGPT, Claude, Copilot, etc.) to increase personal and team productivity in day-to-day analytical work
• Expertise in technical skills, including:
• SQL and Spreadsheets (required), Tableau or a similar visualisation tool (e.g. Looker, PowerBI), Python (a plus)
• Experience in testing (AB testing, campaign analytics, channel efficiency )
• Experience in statistical modeling, regression, clustering, time series etc is good to have
• Experience in performing analysis with large datasets and knowing what the common pitfalls are
• Analytical and critical thinking combined with good presentation and communication skills
• Strong problems solving skills and hands-on & can-do attitude
• Ability to work independently

What we offer

Compensation & Financial Wellbeing

• You’ll receive a competitive salary package, including a HelloFresh-subsidized pension scheme.
• Enjoy savings on your weekly HelloFresh box.
• Save with discount schemes with corporate benefits and Vorteile.

Health & Wellbeing

• Support your mental wellbeing with access to platforms like Headspace and Spill.
• Stay active with 24/7 office gym access, a discounted Urban Sports Club membership, and other wellbeing resources.

Flexibility & Work-Life

• Balance your life with our flexible hybrid model.
• Recharge with sabbatical leave options in addition to standard time off.
• Get to work with ease through sustainable travel perks and transportation benefits.

Career & Development

• Embrace "Learning Never Stops" with internal training, the HelloFresh Academy, and a dedicated budget for German language courses.

Culture & Environment

• Enjoy tasty in-office meal deals and fresh food options.
• We support working families with parent-friendly policies, an in-office kids corner, and an on-site babysitter.

Are you up for the challenge?

Please submit your complete application below including your salary expectations and earliest starting date.

After submitting an application our team will review this and get back to you within 5 business days.

Apply Now

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About HelloFresh

We believe that sharing a meal brings people of all identities, backgrounds, and cultures together. We are committed to celebrating all dimensions of diversity in the workplace equally and ensuring that everyone feels a sense of inclusion and belonging. We also aim to extend this commitment to the partners we work with and the communities we serve. We are constantly listening, learning, and evolving to deliver on these principles. We are proud of our collaborative culture. Our diverse employee population enables us to connect with our customers and turn their feedback into meaningful action - from developing new recipes to constantly improving our process of getting dinner to our customers’ homes. Our culture attracts top talent with shared values and forms the foundation for a great place to work!

We are an equal-opportunity employer and do not discriminate on the basis of an individual's race, national origin, color, gender, gender identity, gender expression, sexual orientation, religion, age, disability, marital status, or any other protected characteristic under applicable law, whether actual or perceived. As part of the Company’s commitment to equal employment opportunity, we provide reasonable accommodations, up to the point of undue hardship, to candidates at any stage, including to individuals with disabilities.

To learn more about what it's like working inside HelloFresh, follow us on Instagram and LinkedIn .

HelloFresh is committed to the principles of equal employment opportunity and providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process, please reach out to us at:

• Europe:.
• APAC:
• United States:
• Canada:

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