Partner Enablement Manager | Meta Reality Labs DACH

Munich, Germany

Business Development

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Meta Reality Labs is looking for an experienced individual to take on the role of Partner Enablement Manager for the DACH region. Reporting to the Director of Partner Enablement for Europe, this experienced executive will be responsible for Channel marketing operations including budgets, experiential programs, customer acquisition and retention, and measurement while continually improving our toolset and processes to meet our goals. This exciting and crucial role will be responsible for driving and delivering our go-to-channel strategy with German retail partners with a particular focus on Mediamarkt.

The position entails establishing and strengthening relationships with Meta 3P Retail partners in the DACH region to drive the Meta hardware vision.

Partner Enablement Manager | Meta Reality Labs DACH Responsibilities

• Developing, building and executing marketing programs in partnership with internal Partner Enablement, Channel Services, Retail Creative and Marketing counterparts in order to achieve business goals
• Leading, applying and executing Meta RL Partner Enablement strategy directly with retail partners within agreed-upon budgets and key performance indicators
• Providing oversight and management of channel co-marketing and OPEX budget, focusing on performance and delivering against agreed upon metrics
• Coordinating and managing marketing brand assets and deliver on time to creative teams, while following-up and delivering to retail partners
• Taking a broad perspective while examining campaigns and projects; assessing problems & making decisions based on relevant information, including identifying and spotting less obvious solutions- creatively
• Influencing key business decisions and outcomes within cross-functional and organisational settings
• Managing, measuring and optimising marketing programs that drive results and improve efficiency
• Providing point-of-contact for Meta RL Marketing in relation to accounts managed
• Completing and examining campaigns and projects; assessing problems and making decisions based on relevant information - including new or less-obvious solutions
• Providing active input during Partner Enablement goal creation process
• Influencing retail Partner Enablement team and accounts they support
• Building and maintaining collaborative and productive relationships while networking internally and externally with retailer marketing counterparts
• Participating actively in interviewing and onboarding of new employees

Minimum Qualifications

• 7+ years experience in a Retail leadership Partner Enablement role. Candidates should have a demonstrable record of achievement and success with a similar consumer technology brand
• 7+ years experience in building go-to-market strategy, planning and execution across online and traditional retail channels while managing large Partner Enablement budgets
• 7+ years experience working directly with online retail partners with demonstrable knowledge of key advertising metrics and programs. CPC (Cost per Conversion), CPA (Cost per Acquisition), iCAC (Incremental Customer Acquisition Cost) and ROAS (Return on Advertising Spend) as examples
• 7+ years experience working directly with retails in Germany selling consumer electronics products
• Demonstrable experience developing and executing digital currency programs and initiatives with a leading technology brand
• Analytical skills and the ability to communicate and collaborate effectively across internal cross-functional partners - including Sales, Marketing, and Sales Operations
• Fluent English and German
• Experience working with visual merchandising and field services programs
• High quality presentation skills required
• Bachelor’s degree in Business, Marketing, or Economics

Preferred Qualifications

• Experience planning and managing cross-functional partner events with retailers
• Experience with a challenger/new business technology that may have changed the way people connect, work and socialise
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Equal Employment Opportunity

Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.

Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form .

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