B2C International Growth Manager (m/f/d)

Introduction

About us

Carly is a cartech company improving car repair and maintenance for millions of car fans worldwide. We provide curated repair and maintenance knowledge and package it in a suitable format. With the help of our product, our customers receive actionable advice. They can then cover a large part of their repair and maintenance on their own, placing them back in control over their vehicles.

While we have been steadily growing and providing new services to our customers over the past years, there is still so much to do, and you can help us achieve it. So join us in our central Munich offices and help us bring joy to more car fans worldwide. What is Carly's purpose? Carly pairs real-time data with mechanical expertise to improve car fans' repair and maintenance experiences. Our aim is to Share Knowledge, Deliver Relevance and Provide Joy to car fans and people with car issues.

What is Carly's vision?

We want to be top of mind for car fans regarding repair and maintenance.

Be a part of our driven team and conquer the automotive world with us!

Your tasks

Your mission

As our B2C International Growth Manager, you'll step into a role with purpose, ownership, and the opportunity to shape the future of the world's #1 mobile diagnostics solution. You'll join our Internationalization Team, driving B2C growth across international markets by bringing Carly to millions of drivers through impactful campaigns, bold growth initiatives, and memorable brand experiences. As you expand our global reach, you'll also support the growth of our B2B business through targeted marketing initiatives - all within a collaborative, international environment that values authenticity, inclusion, and continuous learning.

Your responsibilities

• Own the B2C growth strategy for your international markets, driving customer acquisition, brand awareness, and recurring revenue through high-impact marketing initiatives.
• Build Carly's brand visibility through PR initiatives, TV campaigns, and strategic marketing activities that strengthen awareness in local markets.
• Identify, test, and validate new acquisition channels by defining clear hypotheses, measuring performance, and scaling successful initiatives through data-driven decision making.
• Collaborate closely with Marketing, Sales, and Enterprise teams to generate qualified B2B leads, improve conversion workflows, and support international sales initiatives.
• Own customer and market intelligence by conducting continuous research, refreshing customer personas, and proactively identifying market trends that influence growth opportunities.
• Act as the go-to expert for your markets, providing actionable insights and supporting cross-functional teams with market-specific strategies and recommendations.

Your profile

• 5+ years of experience in B2C Growth Marketing, Product Marketing, International Expansion, Business Development, or a similar role.
• Proven track record of owning and delivering growth initiatives such as PR campaigns, product launches, brand campaigns, TV campaigns, strategic marketing projects, or similar high-impact initiatives.
• An entrepreneurial, hands-on mindset with the ability to adapt quickly, embrace change, and thrive in fast-moving environments.
• Experience taking ownership of projects from concept through execution while balancing strategy with operational excellence.
• Strong analytical skills and confidence using data to prioritize opportunities, evaluate experiments, and optimize business outcomes.
• Experience working across European markets, with a solid understanding of international customer behavior and localization.
• Excellent collaboration and communication skills, with experience working across multidisciplinary and multicultural teams.
• Fluent in English (C1); additional European languages are a strong advantage.

Why us?

München Full-time Permanent employee

• Inclusive and supportive culture that values authenticity and growth—no walls, no limits, no bureaucracy.
• Clear strategy and purpose-driven impact—you'll know exactly how your work drives Carly's mission.
• Data-driven decisions and open dashboards—full transparency on goals, growth, and results.
• Cross-functional collaboration—strong management, hands-on workshops, and a high learning curve.
• Competitive compensation and 100% company-supported equipment to help you do your best work.
• Stable and sustainable growth.
• A passionate, international team based in the heart of Munich—with a view of the Alps!

Curious what the experience at Carly is like? Our team spans 30+ nationalities, and we believe in transparency, autonomy, and building meaningful relationships. Learn more on our Culture & Careers page.