TL;DR
🌎 Remote-first, Europe-based (must be within CET +/-3 hours)
🍰 Competitive salary + eVSOPS
🌱 Backed by leading VCs like HV Capital, byFounders, Notion Capital…
🏦 Trusted by category leaders like Bolt, Typeform, Miro, Veed and more
🚀 Why join
- Scale-up with $10.3M in funding from top-tier investors.
- Real traction - 30+ new customers every month , 10M+ end users monthly , and inbound already drives 65% of live pipeline .
- Small team, so you'll genuinely shape how marketing works here, not just execute someone else's playbook.
- You'll own demand gen, influencer/WoM, partner & affiliate, and sales enablement - the work doesn't get repetitive.
- We actively learn about new tech and AI tools and adopt where we can - we use Claude, Cowork, skills and plugins ourselves, and expect you to as well.
- Remote-first, but we get together regularly - company-wide and as a team.
- The founding team consists of serial founders and experienced big-tech operators from Twilio, Wise, and Skype .
What We’re Building
We help Software companies turn their users and partners into a sales channel through referrals, sharing, and recommendations - 15M+ end users interact with our system every month.
Category leaders including Bolt, Miro, and Veed trust Cello to accelerate their growth flywheel. Under the hood: attribution across complex user journeys, recommendation engines, and multi-tenant infrastructure serving hundreds of customers - deeper than you'd expect from a referral tool, and a good story to tell.
Inbound already drives 65% of our pipeline. The challenge now is to compound that advantage: run the demand gen and hero campaigns that keep pipeline growing, take our product marketing engine to the next level and operationalize our micro-influencer program.
🌟 Your Mission
- Demand Gen
- You own and run integrated campaigns for key moments - product launches, category events, funding announcements
- You own and run our flagship program, the GTM10 Awards , end-to-end, and leverage community opportunities
- You build and optimize the demand gen funnel - paid, owned, and earned channels - and own the metrics that show what's actually driving pipeline
- You run always-on campaigns alongside the big moments, so pipeline isn't just spiky around launches
- Product Marketing
- You own positioning and messaging for new features and releases, translating product updates into customer-facing narratives
- You partner with product on launch plans, the customer newsletter, website updates, and pricing/packaging input.
- You produce the sales collateral sales actually use: battlecards, one-pagers, customer success stories.
- Micro-Influencer:
- You operationalize Cello's micro-influencer program - identify GTM practitioners, VCs, and Software operators as distribution partners, and track influencer-attributed pipeline and WoM reach.
- You'll work closely with Stefan (CEO) and Philipp (CoS) , alongside Andrea (content/SEO) and Julia (partnerships) , plus freelance design support and the sales team.
About You
Required
- Grit and high self-motivation - you don't wait for a playbook, you build one, and keep pushing when the first things you try don't work.
- At least 5-7 years in a high-growth environment, ideally B2B software, having owned a content, growth, or demand gen function - not just contributed to one.
- LLM-first - Claude (or similar) is your default for everything, and you're familiar with using Claude, Co-work, skills, and plugins
- A proven track record running demand-gen and/ content programs that generate pipeline, not just traffic .
- An excellent sense of design - you know what great looks like.
- Organized and autonomous - you manage multiple workstreams without dropping things.
- Solid technical understanding - comfortable enough with marketing/automation tooling, data and analytics, and the product itself to hold your own in a technical conversation with engineering.
- Excellent English - sharp, clear, persuasive copy across formats.
Nice-to-haves
- SEO/GEO Experience
- Experience with CMS toolings (e.g. Framer, Webflow…)
- Experience in a PLG or referral/WoM context
Benefits
❤️ In the end, it’s all about the team and our culture. Understand why we love our job and see what it’s like to work at Cello in our People Playbook . We have some compelling perks and benefits.
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