Employee Experience & Employer Branding Manager (m/f/d)

Introduction

DocMorris stands for customer-centred, innovative services and a wide range of digital healthcare products. These range from quickly making appointments to see a doctor online on the TeleClinic telemedicine platform to pharmaceutical advice and the supply of prescription and over-the-counter medicines and healthcare products from Germany's best-known online pharmacy.

In addition, there is the marketplace with a broad complementary range of remedies and aids as well as products from the areas of nutrition, beauty and family. DocMorris thus provides its customers with easy access to comprehensive healthcare services in one place with just one click. In the Germany segment, the Swiss company DocMorris AG generated external sales of CHF 1,122.6 million in 2025 with 11 million active customers.

Your tasks

Your tasks Key Responsibilities

• Employer Positioning & Recruitment Marketing: Concept, execute, and continually optimize multi-channel recruitment marketing campaigns across social media, careers platforms, and external touchpoints to attract top talent for DocMorris.
• Internal Communications (People topics) & Project Roll-outs: Design and execute structured communication strategies for key business initiatives (People), system implementations, and change processes to drive clarity, alignment, and adoption across the organization.
• Intranet & Career Page Strategy & Governance: Own the functional structure, content strategy, editorial planning, and continuous user-experience improvement of the DocMorris Intranet and various Career Pages.
• Engagement: Champion and embed the DocMorris culture principles into everyday internal communications; concept internal events, campaigns, and cultural touchpoints like #one_docmorris that build community, reinforce our culture principles, and elevate the overall employee experience.
• Advanced AI Workflows & Tooling: Design and implement team-wide AI-driven workflows , create tailored brand models and prompt libraries, establish clear guidelines for ethical AI usage across Employer Branding and Communications, and pilot next-generation AI marketing tools to optimize productivity and innovation for your area of responsibility and expertise.
• Content Creation & Storytelling: Produce high-quality written, visual, and multimedia assets for both internal news channels and external candidate channels (incl Social Media channels), setting high creative and tone-of-voice standards.
• Stakeholder Advisory & Cross-Functional Partnering: Partner closely with People teams, IT, Marketing, External Partners and leadership to capture internal success stories, advise leadership on internal communication best practices, and support departmental announcements.
• Data-Driven Performance & Reporting: Support the establishment of key performance indicators (KPIs), for both internal communications reach and employer branding campaign effectiveness to continually refine strategy.

Your Qualifications & Competencies

Degree in Communications, Marketing, Media Studies, Business Administration with a focus on People/HR or Marketing, or equivalent practical experience.

Proven experience in Employer Branding, Recruitment Marketing, or Corporate/Internal Communications (with advanced-level scope expected for leading complex change initiatives, AI integrations, and Intranet governance).

Demonstrated expertise in managing modern Intranet platforms, content management systems, editorial calendars, and cultural engagement programs.

Solid track record of planning and executing communication streams for corporate project roll-outs and change management initiatives.

Hands-on proficiency with modern content creation tools, multimedia platforms, and advanced generative AI applications (prompt engineering, AI workflow design, and ethical usage guidelines).

Excellent editorial, storytelling, Design knowledge and copywriting skills tailored to diverse audience personas.

Strong stakeholder management skills with a proactive, structured, and hands-on operational approach.

Fluent in English and German (both written and spoken); Dutch is a plus.

Our Benefits

#LI-MW1

#Prio1

• Company pension scheme with attractive employer contributions
• 30 days of holiday
• Opportunity to participate in the employee participation program (stock options)
• Commuting cost reimbursement
• Training opportunities and regular development meetings
• Access to eLearning platforms such as LinkedIn Learning
• Shopping discounts through Corporate Benefits
• Great employee events and annual company celebrations
• Feel good working environment with air-conditioned, bright offices and ergonomically equipped workstations with modern technical equipment
• Flexible working hours and home office options

At our locations in Heerlen and Aachen, either a German or Dutch employment contract may apply. We will inform you during the selection process about the type of contract and the associated benefits.