Head of Sales & Growth

About Agent F

Agent F is building an autonomous finance function: software that takes on the work of keeping a company’s finances in order. That means bringing information together from different systems, recording transactions correctly, preparing useful reports, and helping people understand what needs their attention.

Today, much of this work depends on spreadsheets, repeated data entry and people checking one system against another. Our ambition is to make that work increasingly automatic, while keeping every number explainable and every consequential action under clear control.

We are building towards a complete business management system for growing companies. This role will shape both the company and the way we work.

About the role

You will own revenue at Agent F. That starts with the funnel itself (who we talk to, how we qualify, how we demonstrate, how we price, how we hand a signed customer over to go-live and how we grow them afterwards), and it ends with one number: live ARR. You will build that chain with the CEO and then own it end to end.

You will sell. Our buyers are CEOs, CFOs and heads of finance at corporate subsidiaries and Mittelstand companies: an experienced audience that values clarity, numbers and reliability over charm. You will open those conversations, run them to signature and stay with the account until it is live, paying and expanding. Key accounts are a team effort: the CEO is in the room with you, and the whole company pulls through to go-live.

You will also build the sales organisation. Two Growth & Sales Managers work with you from day one; more will follow. You are their functional lead: you review their pipeline, join their calls, coach them on deals and give them a playbook that works. The foundation you lay is what lets the team scale without losing its direction.

Our north star is live ARR: how many companies have signed, gone live, are satisfied and have started paying, and from there, how many stay and grow with us. Every commercial role at Agent F is measured against that chain.

What you will build and own

• The revenue chain. Define each stage from first conversation to expansion, give it an owner, a conversion rate and a cycle time, and report the whole chain weekly in one view.
• Your own accounts. Carry a quota. Lead enterprise and corporate accounts together with the CEO; own mid-market deals outright. Stay with every account through go-live and into expansion.
• The sales playbook. ICP definitions, qualification criteria, demo script, proposal and pricing standards, go-live hand-over, expansion motion. Not a document: the operating system of the sales team.
• The team. Weekly pipeline and deal reviews, joint customer meetings, ramp plans for new team members. Measure output, coach on it, raise the bar with every hire.
• Signed to live. Work with the Forward Deployed Engineers so that every signed customer goes live inside the onboarding SLA. No deal is done until the customer is live and paying.
• Live to expansion. Own the expansion motion: additional modules, seats, usage, further entities. Own net revenue retention.
• Business development. Partnerships, resellers and implementation partners where they produce live ARR faster than direct sales.

For example, a corporate subsidiary with three entities signs for one of them. You would run the go-live with the Forward Deployed Engineer, make sure the first entity is live and reconciled inside the SLA, and have the expansion to the other two entities agreed before the first invoice is paid.

What you bring

You have ten or more years in B2B software sales, with personal closes at C-level and a track record that includes a phase of extreme growth, for example from a handful of customers to a team of twenty or more, or from near zero to tens of millions in revenue. You have built or materially shaped a playbook that other people then ran successfully.

You can walk us through a deal you closed with an experienced buyer, what the buyer needed to see, how you got to signature, and what happened after. You can also show us a team member who became better because of you.

Core experience

• Full-cycle B2B software sales to finance, operations or executive buyers, with personal quota attainment.
• Selling to German-speaking corporate and Mittelstand buyers; fluent German and English.
• Building a playbook, a pipeline process and a forecast that a team then runs.
• Coaching and developing sales people; running pipeline and deal reviews.
• Expansion and retention of existing customers; net revenue retention as an owned number.
• CRM discipline: stages, next steps, forecast accuracy as a matter of course.
• Daily use of AI tools for research, preparation and follow-up.

Useful additional experience

ERP, accounting or financial operations software; channel and partner sales; implementation-heavy products where go-live is part of the sale; experience alongside a technical implementation team.

What early progress could look like

In your first months, you would take over the active pipeline, close your first deals with the CEO and alone, and write down the playbook as you go. You would set up the weekly revenue view, run the first pipeline reviews with the Growth & Sales Managers and agree the signed-to-live hand-over with the Forward Deployed Engineers.

We would look for closed deals, customers going live inside the SLA, a forecast that holds, and team members whose numbers are improving. The exact priorities will follow the pipeline you find.

Operational excellence and customer commitments

You take pride in customers who are live, paying and growing. When a signed customer’s go-live is at risk, a live customer threatens to churn or a key deal needs a decision now, you respond the same day, take the lead with the customer and stay on it until it is resolved or explicitly handed over.

Customer commitments shape how we work. You are willing to interrupt planned work, travel to a customer and stay engaged when a go-live, a renewal or a financial deadline is at risk. You keep people informed and see the issue through. Afterwards, you improve the playbook so the same situation becomes less likely.

How you will work

This is a senior role in a small team. You report to the CEO and are the functional lead of the Growth & Sales Managers; line management for everyone stays with the CEO. You will work closely with the Forward Deployed Engineers on go-live and with marketing on top of funnel. You will use AI tools for research, preparation and follow-up and remain responsible for the result.

Everyone shares responsibility for the whole company and the customer outcome. You will pick up the most important work or whatever is on fire, including tasks outside your specialty. You take initiative, bring in the right expertise and stay involved until the problem is resolved. Customer impact and urgency determine where you focus.

The role is full-time and based in Berlin. We work from our offices in Neukölln and Mitte and expect regular presence there. Hybrid arrangements with regular days in the Berlin office are possible in exceptional cases. Travel to customers across the DACH region is part of the role. Fluent German is required.

Start a conversation

Share a deal you closed with an experienced buyer and an account you grew afterwards. Tell us what the customer needed to see, how you got to signature, what happened at go-live and how you expanded. If you have built a playbook or a team, show us what it looked like and what it produced.

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