B2B Marketing Working Student (m|w|d)

B2B marketing works best when performance data and clear communication come together. Campaigns need to reach the right audience, while content across LinkedIn, CRM and the website needs to stay relevant and consistent. At idealo, you support our B2B Marketing team across both performance marketing and communications, gaining hands-on experience with real campaigns and recurring marketing activities.

Your Responsibilities

• You support paid campaigns on Google and LinkedIn and help keep them running smoothly.
• You monitor campaign results and prepare simple performance reports.
• You create and update B2B content for LinkedIn, newsletters and our website.
• You research competitors, market trends and relevant B2B topics.

Skills & Requirements

Must-have

• You are currently studying marketing, business, communications, media or a related subject.
• You are comfortable working with numbers and have good German and English skills.
• You take ownership and independently drive topics forward.
• You bring intrinsic motivation and a proactive mindset.

Nice-to-have

• First marketing experience or basic knowledge of paid social, analytics, CRM or Canva.

At idealo you can expect

• You want to further your education? We take your personal development goals seriously and, in addition to our idealo Learning Hub, eLearning offerings (e.g., Udemy), coaching & mediation, we also offer you the opportunity to benefit individually from additional learning and development budget.
• And what about the office? Our office in the heart of Berlin offers free organic breakfast, excellent free lunch (vegan and vegetarian), as well as free coffee, lemonades and after-work beer, in addition to the "standard foosball". It also has a fabulous rooftop terrace with view of the whole of berlin where you can network with colleagues from our group of companies.
• In need of additional support in any areas of your life? We offer free counseling and support in all areas of life (professional, private, family, health, etc.) in cooperation with the pme-Familienservice .
• Want to keep yourself fit? We offer many different fitness and sports options, such as an Urban Sports or Gympass membership, to suit your personal needs.
• And what else is there? Of course, success must be celebrated! In addition to team events, you can also expect big company events and other moments of organized connection with others in the company and your team throughout the year!

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