Campaign Marketing Manager DACH - German

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Your tasks

The Campaign Marketing Manager DACH Role As Campaign Marketing Manager DACH, you are responsible for driving the end-to-end execution and optimization of marketing campaigns in the market, working closely with the Marketing Manager, Sales teams, partners, and Marketing teams to deliver measurable business impact.

If you're an experienced B2B campaign marketer who enjoys running integrated campaigns from start to finish and seeing their impact on pipeline and revenue, this is that opportunity. What makes this role interesting? This role is about driving marketing campaigns end to end in the DACH market, with a direct line to business outcomes. You will have:

• End-to-end responsibility for execution and optimization. You'll take campaigns from localization through execution, measurement and optimization for your market, rather than handling a single piece of the process.
• A central position in a cross-functional organization. You'll work at the crossroads of the Marketing Leader, Sales, BDRs, partners and Marketing teams, in a distributed, matrix environment.
• Direct visibility on business impact. Your campaigns are tied to engagement, pipeline and revenue, and you'll share your insights in pipeline reviews and contribute to QBRs.

Here’s how you’ll be making an impact:

• Manage the execution of marketing campaigns in your market, coordinating with Sales, BDRs, partners, and Marketing teams to deliver effective campaigns and drive engagement, pipeline, and revenue.
• Work closely with the Marketing Leader to align campaigns with business priorities and GTM objectives.
• Localize global and regional campaigns to meet market needs and ensure strong execution.
• Manage a range of campaigns and activities, including acquisition, cross-sell and upsell campaigns, events, webinars, and demand generation programs.
• Coordinate execution of co-marketing activities with the VPMM role, aligned with agreed GTMs and priorities.
• Track campaign performance and identify opportunities to improve results and execution.
• Report on campaign performance, outcomes, and learnings to the Team Lead and stakeholders.
• Join regular campaign and pipeline reviews, sharing insights with the Marketing Leader, flagging gaps, and proposing follow-up actions.
• Contribute to building QBRs with the Marketing Lead.

We’re looking for a teammate with:

• 5+ years of marketing experience in B2B campaign management, demand generation, or field marketing, with enterprise software, BI, or SaaS experience as a plus.
• A strong understanding of how to plan, execute, and optimize integrated marketing campaigns, including campaign measurement, attribution, and pipeline contribution.
• Experience planning and managing events, webinars, and end-to-end marketing programs, from briefing through execution and measurement, as well as adapting global or regional campaigns to a specific subregion or country.
• Genuinely hands-on campaign and project management skills, with the ability to run multiple campaigns, stakeholders, and timelines at once.
• Comfort operating in a distributed, cross-functional, matrix organization, coordinating multiple stakeholders to drive projects to completion, along with experience managing agencies, vendors, and external partners.
• A data-driven and digitally savvy profile, with a solid grasp of today's B2B marketing landscape and customer journey.
• Proficiency with marketing technologies (Salesforce, Marketo, ON24, LinkedIn, Microsoft Office) and AI tools to boost campaign efficiency, execution, and personalization, as well as experience using intent data (6sense is a plus).
• Excellent communication skills, with the ability to build relationships and work effectively across all levels of the organization.
• A proactive, self-starter mindset with strong ownership and accountability, and the ability to navigate uncertainty and change (experience in a fast-paced mid-size tech company is a plus).
• Ability to travel up to 25%.

What else do we offer?

The location for this role is:

Munich, Germany Hybrid: #LI-Hybrid

• Genuine career progression pathways and mentoring programs.
• Culture of innovation, technology, collaboration, and openness.
• Flexible, diverse, and international work environment.

Giving back is a huge part of our culture. Alongside an extra “change the world” day plus another for personal development, we also highly encourage participation in our Corporate Responsibility Employee Programs

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