Job Details
Contract Type: Unlimited / Full-Time
Country / City: Germany / Hamburg
Company: Beiersdorf AG
Job Function: Marketing / Market Research
Your Tasks
- Develop integrated regional media and activation strategies aligned with category and brand priorities.
- Lead the annual EUNA media planning process, ensuring alignment with business priorities and consistent, high-quality media plans.
- Define the regional audience strategy to drive sustainable growth.
- Partner with marketing and eCommerce teams to embed performance marketing into planning and execution.
- Lead KPI frameworks and performance tracking with Data & Analytics to maximize media effectiveness and ROI.
- Drive media excellence, scale best practices, and strengthen category communications across channels.
- Evolve the integrated iCom operating model to improve resource allocation and investment efficiency.
- Build capabilities in integrated media planning through collaboration with markets, global teams, and agency partners.
- Promote best-practice sharing, innovation, creativity, and experimentation across regional and local teams
- Define and lead the regional influencer marketing strategy across EUNA as part of integrated media planning.
- Position influencer marketing as a full-funnel growth driver, including creator commerce and affiliate models.
- Develop data-driven influencer frameworks aligned with audience, brand, and eCommerce strategies.
- Integrate influencer activities across paid, owned, and earned channels.
- Standardize operating models, governance, measurement, KPI tracking, and reporting.
- Drive innovation in creator strategies and platform partnerships.
- Build regional and local capabilities through upskilling and best-practice sharing.
- Lead regional influencer events while ensuring brand safety, compliance, and governance.
- Build strategic partnerships with regional media agencies to drive innovation and best-in-class delivery.
- Strengthen collaboration with media agencies, technology partners, eCommerce, Procurement, regional marketing teams, and Global Media.
- Support the evaluation, optimization, and annual performance review of regional agency partnerships.
Your Profile
- Experience in media management (10+ years) with strong understanding of media & digital
functions at global, regional and local level
- Experience in developing integrated activation programs at a global/regional and local level with
specific focus on digital and social media
- Strong understanding of media buying and how this relates to media strategy and planning
- Strong collaboration and interpersonal skills and working in a cross functional setup in a matrix
organization
- Have an in-depth knowledge about the evolving media landscape and changes in consumer
habits
- Experience in managing external partnerships with agencies
- Demonstrating excellent communication, strategic & analytical skills and thinking and a growth
mindset
Additional information
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