E-Commerce Communications Manager; Germany, Austria and the Netherlands - Consumer & Business Communications

Responsibilities

The Consumer & Business Communications team helps users, media, creators, advertisers, and other partners understand TikTok's products, businesses, and communities. Our work spans e-commerce, creators and content, business-to-business services, music, monetization, enterprise products, and consumer communications.

Each area brings different audiences, market contexts, and communications needs. We partner with business teams early to shape launches and narratives, anticipate questions and potential issues, and turn complex product and business developments into clear, relevant communications. We also connect local insights and successes with broader stories while maintaining coherence across markets and channels.

You will collaborate with business, product, sales, and regional teams across a varied portfolio of products and services. This creates opportunities to influence communications from strategy through execution, develop a deep understanding of emerging business areas, and contribute to how audiences around the world understand TikTok.

This role sits within the Global Communications team and partners closely with TikTok Shop Operations, Business and Product teams in Germany, as well as Legal and Policy partners. The team is responsible for building clear local narratives, supporting market expansion, and helping the business communicate with confidence as TikTok Shop grows in Germany, Austria and the Netherlands.

This is a market-facing communications role with a defined country scope. The person in role will own day-to-day communications work for Germany, Austria + NL, advise local partners on messaging and external issues, and help shape how TikTok Shop is understood by media, sellers, creators and buyers.

What you'll do

• Own communications support for TikTok Shop in Germany, Austria and the Netherlands across a defined set of market priorities, and serve as a day-to-day communications partner for local operations and business teams.
• Develop clear, audience-specific narratives and messaging for the three markets that support business priorities and reflect local market context.
• Manage communications projects from planning through execution, including product moments, partnership announcements, seasonal campaigns and issue response.
• Build and maintain relationships with national, business and trade media; handle routine inbound requests independently and support proactive media engagement.
• Work with DACH + NL market communications leads on media strategy, inquiries and reputational issues, escalating where needed and contributing to a coordinated market response.
• Review German-language external materials, including seller communications, presentations, promotional messaging and operational updates, for clarity, consistency and reputational risk.
• Track media sentiment, market trends and developing public narratives relevant to e-commerce, and translate those signals into practical guidance for internal teams.
• Prepare spokespeople and subject-matter experts for interviews, briefings and events, with clear messaging and strong on-the-ground support.
• Partner with cross-functional teams including Marketing, Operations, Product, Creator Partnerships, Policy and Legal to keep messaging aligned and ensure communications risks and opportunities are surfaced early.
• Contribute to issue management for routine reputational matters in DACH + NL, using sound judgment, clear escalation and steady execution.

Qualifications

Minimum Qualifications

• Fluent in German and English, with strong written and verbal communication skills in both languages.
• Bachelor’s degree or equivalent practical experience.
• 5+ years of experience in communications, corporate affairs, PR, media relations, public affairs, or a related field.
• Strong understanding of the German media landscape, including experience managing press relationships and inbound media requests.
• Proven ability to write high-quality messaging and materials for different audiences with limited guidance.
• Experience supporting spokespeople, media interviews, and external events.
• Strong stakeholder management skills and ability to work effectively across teams in a fast-paced environment.

Preferred Qualifications

• Experience owning defined projects end-to-end, with strong attention to detail and reliable follow-through.
• Good judgment on routine reputational issues, with the ability to identify emerging risks or shifts in public sentiment.
• Experience in e-commerce, marketplaces, technology, social media, or other fast-moving consumer-facing sectors.
• Ability to operate confidently in ambiguity and manage multiple workstreams simultaneously.

Job Information

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo. ​

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. ​

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us. ​

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Diversity & Inclusion ​

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too. ​