Business Development and GTM Lead - PreSeed Proptech (Rudi)

What you will own

• Customer outreach & commercial validation. Identify and engage potential customers across housing companies, technical service providers and installation businesses. Understand their operational challenges, buying processes and willingness to pay.
• Build an initial sales pipeline. Reach relevant decision-makers, run discovery and sales conversations, and develop promising contacts into concrete pilot or commercial opportunities.
• GTM strategy & business case. Identify priority customer segments, test pricing and positioning, and develop a pragmatic GTM recommendation supported by a credible customer ROI case.

What we are looking for

You are commercially sharp, entrepreneurial and comfortable operating in the uncertainty of an early-stage startup. You know how to develop a sales strategy, but more importantly, you know how to execute it. You are a team player who enjoys a collaborative environment and working together with the co-founder team that is developing Rudi.

You bring:

• Proven B2B sales and GTM experience, ideally gained in early-stage startups or through consulting assignments with multiple startups.
• A track record of conducting external commercial validation, building sales pipelines and winning early customers for new products.
• The ability to identify and engage senior decision-makers, navigate complex B2B buying processes and turn initial interest into concrete commercial opportunities.
• A genuine interest in AI and the curiosity to track what others in the space are building. You like to follow the market, and not just focus on your own pipeline.
• Strong commercial and analytical skills, including pricing, business modelling and customer economics.
• A hands-on, independent working style. You take ownership, move fast and don't need a fully developed playbook to get started.
• Native or near-native German and fluent English.

Experience in enterprise SaaS, AI, field services, property management, building technology or the skilled trades would be a plus.

The engagement

• Type: Freelance / independent consultant
• Start: As soon as possible
• Duration: Until mid-December 2026, with potential to extend
• Compensation: competitive, based on experience & industry fit
• Commitment: Ideally 2–4 days per week
• Location: Berlin/hybrid, with occasional travel for customer and partner meetings
• Team: Work directly with Rudi's founders, supported by Founders Factory

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Source: Statistisches Bundesamt (Destatis), table; dl-de/by-2-0; StarIn's calculation