Lifecycle Manager, Reactivations (all genders)

What you’ll do

• Support the development of CRM initiatives to deliver the annual strategic plans for Reactivations
• Work cross-functionally with local markets, Pricing & Discount, Marketing Analytics and Product teams to uncover opportunities, refine ideas and map dependencies
• Work together with senior peers to make recommendations, set targets and prioritise initiatives to deliver the most impact
• Define hypothesis and design experiments to move us in the right direction with confidence
• Brief and support the creative development of assets for CRM initiatives
• Execute and support the implementation of CRM campaigns, including Direct Mail, Email, Push, SMS and other channels
• Work with AI send decisioning models to optimize channel and content selection for these campaigns
• Leverage data analysis to evaluate campaign performance and to identify issues and trends
• Develop an understanding of our customer base, sharing these insights with the wider Reactivations team and stakeholders

What you’ll bring

• You are passionate about customer-centricity and have experience working with Direct Mail, Email and other CRM channels. Experience with subscriptions models, AI send decisioning and Iterable is a plus.
• You use data in your day to day and believe data should be the driving force behind prioritisation and decision making
• You are comfortable using both qualitative and quantitative data to validate hypotheses and drive decisions
• You have a good eye for creative execution and overall aesthetic for communication channels
• You have experience with Experimentation and A/B testing
• You are comfortable working with a diverse group of stakeholders

What we offer

Compensation & Financial Wellbeing

• You’ll receive a competitive salary package, including a HelloFresh-subsidized pension scheme.
• Enjoy savings on your weekly HelloFresh box.
• Save with discount schemes with corporate benefits and Vorteile.

Health & Wellbeing

• Support your mental wellbeing with access to platforms like Headspace and Spill.
• Stay active with 24/7 office gym access, a discounted Urban Sports Club membership, and other wellbeing resources.

Flexibility & Work-Life

• Balance your life with our flexible hybrid model.
• Recharge with sabbatical leave options in addition to standard time off.
• Get to work with ease through sustainable travel perks and transportation benefits.

Career & Development

• Embrace "Learning Never Stops" with internal training, the HelloFresh Academy, and a dedicated budget for German language courses.

Culture & Environment

• Enjoy tasty in-office meal deals and fresh food options.
• We support working families with parent-friendly policies, an in-office kids corner, and an on-site babysitter.

Are you up for the challenge?

Please submit your complete application below including your salary expectations and earliest starting date.

After submitting an application our team will review this and get back to you within 5 business days.

We show an excerpt and a link, and the full text when the source allows it. Brands and logos shown belong to their owners.

Source: Statistisches Bundesamt (Destatis), table; dl-de/by-2-0; StarIn's calculation