Brand Strategy Lead

You’ll be successful if you have

• Judgment and taste, the confidence to make narrative calls without a rulebook, and the discipline not to over-document strategy instead of deciding.
• Sharp analytical instincts, comfortable working with data and research directly, and skilled at turning market and customer understanding into strategic implications.
• Creativity and cultural fluency, a feel for what's shifting in culture and category, and the instinct to find a fresh, distinctive angle on the CVP instead of defaulting to convention.
• Strong communication and stakeholder skills, the emotional intelligence to build trust across Product, Supply, Analytics, and Creative, and get them to act on a shared narrative.
• Great communication skills, able to turn ambiguous strategic input into a clear, actionable plan that people outside the strategy team can build against.
• Program management experience across various functional teams
• Excellent written and spoken communication in English ; additional languages are a plus.

Experience Preferred

• 8 years+ Brand strategy experience : meaningful experience in brand strategy, positioning, or narrative development, ideally across multiple brands and markets.
• Agency experience is a plus.
• Experience working with data analytics and insight to direct research and translate insights into brand decisions.
• Senior IC track record, comfort operating as a senior individual contributor with no direct reports — influence here comes from the quality of the thinking, not from headcount.

How we’ll measure impact

• Quality and consistency of our Brand Narrative across the organisation
• Brand health targets defined with leadership and tracked transparently.
• Successful collaboration & influence of internal teams (creative, supply, product, care).

How we’ll make your career journey extraordinary

• Annual personal growth budget and mentorship programs for continuous learning and development
• Work from anywhere in the world for 30 days per year
• A hybrid working approach with three days of in office collaboration (Mon, Tue, Thur) and two days of optional at home focus time.
• Opportunities to collaborate and socialize with team members through quarterly team events and yearly company-wide events
• Monthly transportation and fitness budget
• Discounts for you, your friends, and family on GetYourGuide activities
• Language reimbursement program
• Health and wellness benefits

And more…

How to apply

Submit your CV/resume in English using the form below. For tips and insights into our hiring process and culture, check out ‘ how we hire ’ and ‘ life at GetYourGuide ’. If you have any further questions, please don’t hesitate to get in touch at .

We’re an equal opportunities employer

Our commitment is that every qualified person will be evaluated according to their skills regardless of age, gender identity, ethnicity, sexual orientation, disability status, or religion. Please refrain from including your picture and age with your application.

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Source: Statistisches Bundesamt (Destatis), table; dl-de/by-2-0; StarIn's calculation