Programmatic Marketing Manager

• Own way more, way earlier — you’ll be trusted with responsibility fast.
• Push harder, get further — this isn’t a 9–5. We highly reward intensity.
• Join a rare environment — you will work with ambitious high-speed, high-ownership people.
• Fully present — we’re 5 days a week in the office to build the energising momentum we need.

PROGRAMMATIC MARKETING MANAGER

Salary range: €50,000-75,000/annum. Final salary will be assessed according to your skills.

We're looking for a Programmatic Marketing Manager to take ownership of our core app user acquisition channels, end to end. This is a high-stakes, hands-on role for someone who lives in the data, moves fast while keeping a high bar for quality, and knows how to scale app campaigns across AppLovin, Facebook and TikTok.

You’ll manage significant budgets across live campaigns. This is not a planning role. It needs daily attention, sharp instincts and a bias for action: you diagnose performance problems and fix root causes, not just symptoms, in real time.

WHAT YOU'LL DO 🎯

• Own App UA at Scale: Take full ownership of app install campaigns across AppLovin, Google UAC, Facebook, TikTok and DSPs. You’ll manage $500k+ in daily spend and optimize toward revenue and predictive LTV targets.
• Drive Daily Performance: Monitor live campaigns daily and make proactive budget and bid adjustments. Troubleshoot performance drops without waiting for instructions or permission.
• Lead Creative Strategy: Analyze top-performing creatives and competitive trends, identify what's working on TikTok and Facebook, and plan a balanced production mix of iterations and new concepts.
• Manage a Creative Ecosystem: Coordinate with our internal creative team. Write clear briefs, review work, and prioritize production so testing pipelines keep moving.
• Navigate Attribution Complexity: Work across multiple campaign types, manage cross-channel attribution windows and settings, and use Adjust MMP to keep app tracking clean and performance reads accurate. Break complex problems into clear, manageable parts.
• Build Toward LTV: Set and optimize against primary KPIs rooted in revenue and predictive lifetime value. Measure success by impact: look past surface metrics to the downstream signals that predict real business impact.

WHAT YOU'LL BRING 💡

• App UA Track Record: Proven experience scaling app install campaigns across at least two of AppLovin, Unity, Snapchat, Facebook, TikTok or programmatic DSPs, with meaningful budget responsibility.
• Spend-Scale Comfort: You’ve managed large daily budgets in a live environment. You operate with both precision and speed, and you make decisions even when you have incomplete information.
• Creative Judgment: You can analyze performance data to identify what creative is working, brief agencies effectively, and plan a testing roadmap that balances iteration with new concepts.
• Attribution Fluency: Solid understanding of mobile attribution, MMP setup (Adjust preferred), and how different campaign types and attribution windows interact — especially across app and web.
• LTV & Revenue Focus: Experience optimizing toward revenue-based KPIs and predictive LTV, ideally in gaming or subscription apps. If you don't have gaming background, you need to clearly demonstrate you understand the metrics that drive performance downstream.
• Problem-Solving Operator: You diagnose, you act, you iterate. You don't wait for weekly reviews to catch a problem — you're in the account daily and you fix things before they become fires.

WHAT MAKES YOU A GREAT FIT 🌟

• You treat a live campaign like it's always your responsibility - proactive, not reactive.
• You think in signals and ratios, not just top-line spend.
• You're a confident stakeholder manager who can align internal teams and external agencies toward a shared creative and performance roadmap.
• You're comfortable with complexity - multiple campaign types, channels, and attribution layers - and you build clarity from it rather than getting slowed down by it.

WHY ALMEDIA? 🎁

• Scale With Almedia: Grow alongside a startup that has been profitable from day one.
• Central Berlin Office: Work from a fully-stocked modern office built for collaboration, accessible from all around Berlin.
• Other Benefits: Transport subsidy, breakfasts and lunches, language learning, Urban Sports Club, and more.

We believe in fostering talent, evaluating all skill levels during the hiring process, and providing a clear path for growth. Almedia is an equal opportunity employer. We embrace and celebrate diversity, and encourage individuals from all backgrounds to apply.

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Posted Nov 02, 2026

Source: Statistisches Bundesamt (Destatis), table; dl-de/by-2-0; StarIn's calculation