Content Strategist / UGC Engineer

Full-time · Fully remote · €35K-€50K + bonuses + equity

We don't run campaigns. We build distribution engines.

What is Vyral Labs?

Vyral Labs is a Canvas UGC agency. Every month our creators post hundreds of native short-form videos from brand-new accounts on TikTok, Instagram, YouTube and Facebook, and every single one is an experiment. Most videos flop, a few go viral, and the winners pay for everything.

We run campaigns for consumer apps and brands like Ecosia, Faircado and Status, across Europe, the US and LatAm. We also run our own app studio, so the playbooks you build get pointed at our own apps too.

As a Content Strategist / UGC Engineer you sit between strategist, creator manager and account lead: you decide what gets posted, coach the creators who post it, and own the results with the client.

This is a full-time role. We work hard and move fast, and we expect the same from you. In return, you'll be rewarded: your pay, bonuses, equity and responsibility grow with your results.

Apply with the button on this page.

What you'll do

• Run client campaigns end to end, each with a roster of creators across one or more markets
• Write the hooks and scripts creators post every week
• Test at volume: hooks, formats, pacing, text styles and CTAs. Find what works and double down in days
• Read performance every day, cut what isn't working and scale what is
• Coach creators with clear, specific feedback, using real videos and examples from top performers
• Decide who stays on the roster, who needs a push and who's out
• Source and onboard new creators when the roster needs fresh talent

Who you are