Senior Creative Strategist – Paid Social / Online Video (m/f/d)

What You’ll Do

• Develop creative concepts and write scripts, hooks and copy for paid social and YouTube ads, drawing on audience needs, brand priorities and campaign learnings. Formats include creator-led videos, AI Videos, product demos, motion graphics, and static ads.
• Work closely with our AI Video Creator to develop feasible concepts, provide clear scripts and briefs, and give actionable creative feedback throughout AI video production.
• Own the creative testing roadmap: define hypotheses, test, learn, and iterate on creative concepts, hooks, creator types etc.
• Partner with the paid social performance marketing team to learn how ads are performing and determine what to test next.
• Use insights and performance data to improve creative output and messaging
• Review creator-submitted outlines, rough cuts, and final edits to ensure the work stays on brief before it goes live.
• Define how AutoScout24 app/site moments show up inside creator content so the work is useful and credible, not just branded entertainment.
• Collaborate with the Social Organic & Creator team to ensure brand consistency and share creative learnings across paid and organic social.
• Explore AI tools and workflows to improve creative speed and efficiency

What You’ll Bring

• 8+ years of experience in brand, social creative, content strategy, or similar roles
• Strong experience with short-form content production
• Solid understanding of platforms like Meta, YouTube, and TikTok
• Proven ability to turn brand ideas into effective ads and social content
• Data-informed mindset with strong creative judgment (no heavy analytics required)
• Experience briefing creators and creative production
• Comfortable making clear go/no-go creative decisions
• Hands-on experience using AI tools for creative production or iteration. Experience in collaboration with an AI Video Content Creator or similar production role is a plus.
• Fluent English and German skills at minimum C1 level
• Experience scaling creator-led or UGC content strategies; experience working in international or multi-market environments is a plus

What This Role Is Not

A community or social media management role

A pure performance marketing or media buying role

A traditional brand campaign role focused only on large launches

An agency coordination role without creative ownership

A culture of growth

With over 50 nationalities represented, we’re proud to welcome people of all backgrounds to our growing community, and we’re always finding new ways to help people feel welcomed and included. Here, you’ll have the tools, training and support you need to work in a way that suits you, learn new skills and reach your potential.

For a career where you can drive our business and shape your future, apply now.

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Source: Statistisches Bundesamt (Destatis), table; dl-de/by-2-0; StarIn's calculation