As Senior Product Manager – Growth & Acquisition (f/m/d) you own LIQID’s digital new-client growth end-to-end. From the first website interaction to onboarding and the first investment, you design and scale high-performing acquisition journeys across different channels (digital, offline, mail) in close collaboration with Marketing & Sales. You ensure that brand, messaging and premium positioning are deeply understood and consistently reflected across product, funnel and lifecycle experiences.
WHAT YOU’LL DO:
End-to-End Growth Ownership: Own the full digital acquisition funnel from Website → Exploration → Signup → Checkout → First Investment. You will define and drive North Star and funnel KPIs across marketing and product. Build sustainable, repeatable growth systems instead of one-off optimizations that will integrate digital user journeys & emphasize our hybrid, human acquisition model.
Funnel, Conversion & Brand Experience: You design and optimize exploration and onboarding journeys together with Product Design and Marketing, while ensuring consistent premium branding, tone and messaging across all acquisition touchpoints. You translate brand narratives and campaigns into product-native experiences that build trust and drive conversion.
MarTech, Data & Experimentation: You will own and evolve the MarTech stack together with Marketing (tracking, attribution, CRM, lifecycle tooling), define tracking schemas and user properties for full-funnel visibility and run A/B tests, experiments and PoCs across marketing and product surfaces.
Thought Leadership with Hands-on Mentality: You Act as Product Manager and Product Owner for growth initiatives, co-lead a cross-functional team spanning Engineering, Design and Marketing-adjacent roles. By constantly prioritizing initiatives based on impact, brand fit and strategic alignment, you will evolve as thought leader for digital growth initiatives.
WHAT YOU BRING:
Background: 5+ years of experience in Product Management, Growth, or Digital Product roles, FinTech or hybrid sales experience is a plus.
Communication & Language: Fluent in German and English, able to align Product, Design, Engineering, CRM and Relationship Management around one coherent client experience, and to represent your roadmap credibly toward leadership.
Drive & Motivation: Comfortable in fast-paced, high-ownership scale-up environments. Personal interest in investment topics is a big plus.
Don’t meet all the requirements? Apply anyway! We look forward to receiving your application.
WHAT WE OFFER:
Diversity: Flat hierarchies and cultural openness make you an integral part of our diverse team of international talents from day one.
Flexibility: We don’t complicate your life. You’ll find the right balance with flexible work models, working hours, and remote work options. 28 days of vacation and two additional days off on December 24 and 31 ensure you have ample time to unwind.
Appreciation: You’ll help shape the future of digital wealth management with us in an innovative, multi-award-winning company on a growth trajectory, with high market relevance and plenty of space for your ideas.
Development: We support your personal and professional growth with an annual development budget of €1,500. Additionally, at the start of your tenure at LIQID, you’ll receive high-quality equipment, including a MacBook, headphones, and a display.
Smart Money: As a LIQIDian, you'll enjoy attractive terms for our investment strategies, a monthly lunch allowance, and exclusive discounts with various providers.
Well-being: Regional organic products keep you fit in the office, and our health initiatives or Health Assistance Program go far beyond that.
WHAT HAPPENS NEXT
An excellent candidate experience and a high level of transparency are our top priorities throughout the interview process. The different stages of the application process are designed to help us understand what a potential collaboration could look like.
Short introductory call with our Recruiting team: A relaxed first get-to-know-each-other conversation.
Video interview with the Hiring Manager: We discuss whether your experience and expectations for the role align with our requirements.
Case study: We would like to see how you approach complex challenges and demonstrate your problem-solving skills in a realistic work scenario.
In-person meeting: You meet the team and gain practical insights into the day-to-day work.
ABOUT US
We are LIQID, one of the fastest-growing fintechs in Europe. Our purpose is to provide creators, entrepreneurs, and thinkers shaping our future with access to the same opportunities as the world’s most successful investors while balancing the demands of people, planet, and profit.
We offer our clients financial peace of mind through exceptional, curated investment solutions – ranging from the world’s best private equity and venture funds to award-winning wealth management solutions. All delivered via an intuitive digital experience with outstanding personal support. With over €3.8 billion in assets, we are backed by leading investors from the digital, private equity, and wealth management space, including LGT https://www.lgt.com/de/, Toscafund https://www.toscafund.com/, HQ Trust https://www.hqtrust.de/de, and Project A https://www.project-a.com/.
LIQID is an equal opportunity employer. All qualified applications are considered without regard to race, age, religion, gender, ethnic or national origin, disability, or any other characteristic protected by applicable equal opportunity laws.
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