Senior UX Strategist & Researcher (f/m/x)

What you’ll do

• Lead strategic research for insights to action: Own the end-to-end research and strategy work streams, from scoping through execution to insight delivery and application, balancing primary, secondary, qualitative and quantitative methods.
• Shape experiences across the ecosystem: Partner with product, design, marketing, operations, and business teams to understand and shape experiences across the full customer and service ecosystem.
• Shape the agenda, not just respond to it: Proactively identify which bets need de-risking before anyone has asked. Challenge briefs before executing them. Connect findings to business decisions, market context, and KPIs.
• Influence at strategic altitude: influence decision-makers— often VP/SVP — presenting in formats that force a decision in the room, not a follow-up meeting. Build visual directions, opportunity frameworks, and concept artifacts that make choices tangible.
• Design and lead workshops: Own co-creation and alignment sessions end-to-end — the room, the agenda, and the output. Move teams from findings to direction.
• Make insight visible: Build prototypes, concept visualizations, and service scenarios — using AI where needed to close the gap between insight and expression.
• Apply the right method for the moment: Select methods based on what the problem demands, not what's most familiar. Apply foundational, generative, or evaluative methodologies, rightsized to the context and the level of speed and rigor required.
• Work AI-native across strategy and research: Apply AI from framing the problem and scoping studies through analysis, synthesis, and strategic recommendations. Use it to prototype directions and create decision-informed content, turning findings into executive-ready narratives and visual frameworks that compress the insight-to-action cycle. Experiment with novel methods, bring what works into live projects, and apply critical judgment throughout, knowing when to override the model.
• Break down barriers across UX: Use AI to flex into interface design, service design, and content, producing work that meets a clear minimum quality bar on your own, and knowing when a problem needs a specialist’s depth. Help the team do the same by sharing what works, so AI removes execution barriers between disciplines and scales across the UX organization.

What you’ll bring

• 5+ years in UX research, UX strategy, Service Design or a closely related field within a product or tech environment
• Mixed-methods toolkit with strong judgment for when to apply which approach
• Experience influencing VP/SVP-level stakeholders — changing decisions, not just informing them
• Ability to design and lead workshops and co-creation sessions with cross-functional teams
• Ability to prototype and visualize strategic direction independently — through concept sketches, lo-fi prototypes, service blueprints, or AI-assisted artifacts
• Strong strategic storytelling and visual communication; deliverables built to move people, not just inform them
• Genuine AI native workflows and outputs in a research or strategy context — demonstrated point of view on how AI should change our workflows and where its limits are, as well as practical experience applying AI in real project contexts
• Business acumen: able to connect research to trade-offs, market context, and commercial implications
• Depth plus breadth: Deep strategy and research skills, plus working knowledge of interface design, service design, and content craft. You can produce work that meets a defined quality bar with AI support, and you’re comfortable handing off when the depth required goes beyond that.

What we offer

Elevate your lifestyle! Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.

• Immerse yourself in a diverse global community of 90+ nationalities.
• Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.
• Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.
• Invest in your growth with a German language learning budget, and access to the HelloFresh Academy.
• Plus, we've got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits. From our 24/7 gym access,wellbeing platforms like Headspace and Spill, to sabbatical leave options, HelloFresh is not just a workplace; it's a lifestyle of perks and possibilities!

#UX #DESIGN #RESEARCH

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Source: Statistisches Bundesamt (Destatis), table; dl-de/by-2-0; StarIn's calculation