Head of Product | Customer Journey

You'll report directly to the CEO, with close collaboration with the CTO and COO.

You will join the leadership team alongside other department leaders.

You'll shape the product that makes European industry competitive again — and you'll do it at pace.

This role is based in Berlin. trawa is an "office first" company, which means you will work from the headquarters in Berlin with our international, dynamic team.

Your team You will lead a well-established team of 6 Product Managers and Designers embedded in 6 interdisciplinary teams in Product & Engineering.

You will be the key decision-maker for what the teams work on.

Our main customer segment is the German Mittelstand, therefore fluent German is required for this position.

You'll drive the evolution of three key areas: Product Vision & Strategy: Own the product vision for the customer-facing products and roadmap across Supply, Manage, and Flex.

Turn market dynamics and customer pain into a clear, prioritized strategy that compounds value across products.

Internal products such as Trading platform as well as Energy Utility Platform are out of scope for this role.

Value Delivery at Scale: Drive execution across teams, products, and geographies.

Own the metrics that matter.

Turn data into decisions and trade-offs into momentum.

Team & Organisation: Build and lead high-performing product teams.

Partner with Engineering, Design, GTM, and Operations.

Create an environment where exceptional people do their best work.

Who we are looking for Product Vision Leader: You deeply understand customer problems and translate them into a compelling product vision that aligns the entire company.

You communicate strategy with clarity and conviction.

You rally cross-functional teams around shared goals.

Product Excellence: You have excelled as a Product Leader (Staff, Head of, VP) at a fast-paced scale-up.

Proven track record of shipping products customers love that drive measurable business results.

Value Delivery at Scale: You lead teams that deliver value at scale — shipping regularly, holding themselves accountable to outcomes, not just output.

You set the bar for execution quality and speed across products, teams, and markets.

Software Builder: Expert in building B2B software products, ideally experienced with working with customers in the Commercial & Industrial segment.

You understand and master software product dynamics — activation, retention, pricing and upsell along the full customer lifecycle.

Seasoned Executor: You deliver in high-paced environments with clear target achievement.

You thrive in uncertainty — creating structure, driving momentum, and turning ambiguity into action.

You prioritize with clarity and ship relentlessly.

AI-Native Builder: At trawa, we embrace new technology and use it to our competitive advantage.

Core decision processes in trading and energy operations run on AI-based predictions.

Customer success, sales enablement as well as Operations are fueled by agentic workflows.

We are reinventing what a modern utility looks like — driving cost-to-serve toward €0 and increasing trading profits through AI-based signal processing.

You will have the mandate and the environment to reinvent product development, tooling, and ways of working with AI across the organization.

Energy Expert (Strong Plus): Deep energy market expertise is beneficial — but not a prerequisite.

At trawa, we're dedicated to building a diverse, inclusive, and authentic workplace.

If you're excited about this role but your experience doesn't align perfectly, we encourage you to apply — you may be the right fit for this or another opportunity. 90 Day Goals After 6 Weeks (Onboarding): You deeply understand trawa's business and product You have established your philosophy of running Product & Tech teams’ delivery You shape new quarterly roadmap and OKR plans for your teams Month 3 (Ramp-Up): You have assembled the company around your product vision for the entire customer journey Your vision for the customer journey comes to live - first key metrics are moved Your teams follow your rhythm of value delivery in fast measurable iterations Why us?

Impact: European SMEs spend between €150k and €10M per year on electricity — most are overpaying and locked into outdated procurement.

Your product will directly change how thousands of companies buy, manage, and use energy.

The impact is measurable, the market is massive, and the timing is now.

The Role:

This is a rare opportunity to own product end-to-end at a company where product is the business. You won't be managing a feature backlog — you'll be shaping a platform that spans energy trading, real-time asset steering, and enterprise software. Few product roles in Europe offer this combination of complexity, commercial impact, and speed. Responsibility & Support: You'll join the leadership team with direct impact on company strategy. We support you through regular leadership sessions, cross-department leadership initiatives, and experienced mentors who want to see you succeed. Ownership: We empower our team members to take ownership of their work and drive results, regardless of background or experience level. Learning & Growth: We provide an annual budget and dedicated time for professional development. You'll have opportunities for mentorship, learning, and career progression. Diversity and Inclusion: We're an equal opportunity employer, and our team reflects that. Our organisation brings together over 15 nationalities, contributing a variety of languages, experiences, and perspectives. At trawa, we're family-friendly with parents across all levels, and our diversity is represented throughout the company, including leadership. We're committed to an inclusive environment where everyone can do their best work. Package & Benefits: We offer a competitive compensation package including salary and stock options, 30 days of vacation, and a range of benefits including subsidies for home internet and lunches, a Sports Club membership, dedicated learning days with an annual learning budget, plus a weekly team lunch and regular team events. Find Jobs in Germany on Arbeitnow

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Source: Statistisches Bundesamt (Destatis), table; dl-de/by-2-0; StarIn's calculation

Posted Nov 01, 2026

Posted Nov 01, 2026