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Head of Retail Media (all genders)

Posted Oct 09, 2026

Köln

EnglishFluent German (C1+)

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Salary in the ad

€100,000/yr

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Indicative: salary matches the EU Blue Card

Based on this job's advertised salary. See the official source ·

Own the Eurowings Media P&L, driving revenue growth, profitability, pricing, forecasting and commercial performance
Define and execute the commercial strategy, building relationships with advertisers, agencies, tourism organisations and strategic partners
Lead the scale-up and launch of Eurowings Media products, building a profitable and scalable business
Drive the media product and monetisation roadmap, covering formats, sponsorships, pricing and new revenue opportunities

Develop a travel media portfolio across digital, onboard and partner channels

Leverage first-party data to create audience and targeting solutions

Establish measurement frameworks for campaign performance, engagement and brand impact

Manage the ad tech and partner ecosystem, including platforms, agencies and technology providers

Build efficient operations for campaign delivery, reporting, billing and partner support

Ensure privacy, compliance, brand safety and an excellent customer experience

Lead a high-performing team and strengthen Eurowings market presence and reputation

Several years of experience in retail media, digital advertising, publisher monetisation or ad tech, with responsibility for P&L and revenue growth
Proven success scaling and monetising media or audience-led businesses
Strong analytical, commercial and communication skills
Strong network across advertisers, brands and agencies; travel experience is a plus
Expertise in digital advertising, media sales, audience data and measurement
Experience driving commercial growth, new revenue streams and sales operations
Knowledge of GDPR and data privacy
Experience leading teams and senior stakeholders
Fluent German and English

For this position, the annual salary starts at a minimum of €100,000 and depends on your qualifications, experience, and level of responsibility

We show an excerpt and a link, and the full text when the source allows it. Brands and logos shown belong to their owners.

Broad estimate: about €68,000/year

Source: Statistisches Bundesamt (Destatis), table; dl-de/by-2-0; StarIn's calculation