Senior CRM Manager (m/f/d) - Focus Retention

ABOUT EDURINO

EDURINO sets new standards for early childhood education through hybrid learning.

We merge engaging digital worlds with haptic play elements to prepare children for the future in a safe environment, empowering them to discover their full potential.

As one of Europe’s most innovative EdTechs, we’re already generating double-digit million revenue today. Following the successful close of our €17m Series B, we are now steering toward our next decisive milestone: achieving sustainable profitability as the foundation for our further expansion.

ABOUT THE ROLE

As our Senior CRM Manager you will drive retention strategies as a vital lever for our sustainable growth. Bridging the gap between Product and Marketing, you have the autonomy to shape customer touchpoints and the creative freedom to experiment boldly with a product that provides genuine educational value and joy to children and parents alike.

• Take full ownership of the reactivation and repurchase strategy, steering the KPIs that define our long-term customer success and loyalty
• Lead the end-to-end execution of user-flows and campaign sendouts, while continuously evolving our setup into a seamless automated ecosystem
• Craft high-quality, on-brand copy and visual assets by utilizing AI environments to maintain speed within our team
• Cultivate a rigorous A/B testing culture by defining clear hypotheses and evaluating tests across content, triggers, and incentives to generate actionable insights
• Partner closely with the Product team to extend digital learning features into CRM touchpoints, ensuring our communication supports the overall customer journey
• Integrate wider marketing campaigns and product launches into personalized, customer-facing plans that resonate with our community of parents