Assistant Manager

About Us

Triple Wimbledon champion Fred Perry founded the brand in 1952. Today, we are a global community of over 370 colleagues inspired by the Laurel Wreath and its legacy of style and innovation. We collaborate across disciplines to develop and support world‑class products and retail experiences, and we value creativity, integrity and customer focus.

Key Responsibilities

The Assistant Manager role is a senior retail position that supports the Store Manager in delivering outstanding commercial and customer outcomes. You will help lead a passionate team, drive sales and operational excellence, and act as a visible ambassador for the Fred Perry brand in‑store and in the local community.

• Support the Store Manager in achieving sales targets, margin and KPI objectives through active leadership on the shop floor.
• Deliver exceptional customer service by coaching the team to create personalised, memorable shopping experiences and build long‑term customer loyalty.
• Supervise daily store operations including opening and closing procedures, cash handling, stock management and visual merchandising standards.
• Drive team performance by providing regular feedback, training and development; assist with rotas and ensure adequate cover for peak trading periods.
• Maintain health, safety and security procedures, supporting loss‑prevention initiatives and ensuring compliance with company policies.
• Analyse sales data and customer feedback to identify opportunities for improvement and communicate insights to store management and head office teams.
• Lead by example in product knowledge, visual standards and Fred Perry brand values to inspire the team and represent the brand positively in the community.
• Manage customer queries and complaints professionally, using the returns and refund policy to strengthen relationships and protect the brand reputation.