The Group Marketing Controller is the primary finance interface for HelloFresh's global marketing function. The role exists to ensure marketing spend is planned accurately, closed correctly, and reported transparently — bridging the gap between marketing execution and the Group P&L.
Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.
What you’ll do
1. Close & Accruals
Own the month-end close process for marketing cost lines across all markets
Review and validate marketing accruals submitted by local finance teams
Identify and resolve booking errors, misclassifications, or missing accruals
Maintain clean actuals in the income statement for all marketing line items
Work with SE Finance Controlling to improve and create transparency to the markets on marketing IC charges
2. Budget & Forecast Management
Consolidate and challenge market-level marketing budgets during planning cycles
Lead marketing Guidance creation for Business Plan cycles
Maintain the Group marketing budget with actuals vs. budget vs. forecast
Flag material variances early and escalate to marketing stakeholders
3. Reporting & Analysis
Work with Tech and local markets to improve and automate input quality of weekly reporting
Produce monthly marketing performance reports covering spend vs. budget, phasing, and key variance drivers (Leverage A.I. and Databricks Dashboards)
Support the CFO/board reporting pack with accurate marketing cost commentary
Build and maintain performance reports for Global Marketing teams
4. Business Partnering
Act as the day-to-day finance contact for the Global Marketing teams
Manage Direct and Indirect spend for the Marketing team
5. Process & Controls
Document and improve the end-to-end marketing close process
Ensure consistent cost treatment across markets (e.g. working vs. non-working spend, agency fees, media)
Identify gaps in how marketing costs are captured and propose fixes
WHAT SUCCESS LOOKS LIKE
Clean marketing close every month — no material restatements or late accruals
Stakeholders can trust the marketing numbers without re-checking them
Variances are explained proactively, not reactively
Marketing controller processes are standardised across markets
WHAT THE FUTURE LOOKS LIKE
Manage marketing spend between markets by reviewing ROI, AOR and agreed upon KPI performance
Centralised and automated marketing controlling at month-end
WHAT THIS ROLE IS NOT
Not a marketing strategist — not expected to have opinions on campaign effectiveness or brand direction
Not a data analyst — analytical support comes from the Finance Systems team; this role translates outputs into financial conclusions
Not a local market controller — this role holds the Group view; local controllers own their market execution
What you’ll bring
Several years of experience in financial controlling, FP&A, or a similar finance business-partnering role, ideally with exposure to marketing or performance-marketing cost structures
Strong Excel/Google Sheets skills; comfort working with large datasets and BI/reporting tools
Ability to explain financial variances clearly to non-finance stakeholders
Experience running or supporting a month-end close process
Comfort operating across multiple markets and currencies in a fast-paced, matrixed organisation
Curiosity about how AI and automation can modernise financial reporting
What we offer
Elevate your lifestyle! Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.
Immerse yourself in a diverse global community of 90+ nationalities.
Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.
Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.
Invest in your growth with an annual learning & development budget, German language learning budget, and access to the HelloFresh Academy.
Plus, we've got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits. From our 24/7 gym access,wellbeing platforms like Headspace and Spill, to sabbatical leave options, HelloFresh is not just a workplace; it's a lifestyle of perks and possibilities!
Are you up for the challenge?
Please submit your complete application below including your salary expectations and earliest starting date.
After submitting an application our team will review this and get back to you within 5 business days.
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