Senior Enterprise Content Marketer (m/f/d)

Build the content machine

• Build a scalable content operation
• Own the content calendar end to end, independently, prioritizing the assets that impact revenue.
• Design repeatable workflows, prompts, and templates so we produce high-quality content faster.
• Set the creative and brand and editorial standard for everything we publish
• Use AI but avoid AI slop please ;)
• Work closely with our delivery team and trainer pool to create and recycle content.

Creative direction & no more boring

• Bring original ideas, formats, and angles
• Turn dry enterprise topics (AI adoption, upskilling, change management) into no more boring content
• Own the brand voice across every channel

What success looks like

• Flagship pieces (reports, events, collaborations) that the industry shares.
• A content machine that consistently ships high-quality, on-brand assets at speed
• Your main KPIs are impressions and conversations into generated meetings.

Qualifikation

Must-haves

• German and English language skills
• Proactive and self-driven: you come with new ideas, execute them without being chased, and stand behind your work.
• Hands-on experience/knowledge with paid ads (LinkedIn and other platforms).
• Track record of premium, authority-building content: research reports, flagship events, or high-profile thought leadership
• Several years in content marketing (think 3-4+), across writing, visual, and video formats in a B2B marketing team (ABM, Multi-Channel campaigns)
• Genuinely excited to build with AI: you already use Claude or similar tools and want to push how far they go for content
• Comfortable working with senior external stakeholders and high-profile influencers, and holding your own with them
• Strong creative range and a portfolio of shipped work that proves you do the opposite of boring
• Hands-on maker: you produce content yourself (copy, presentations, video, social) and iterate fast
• Structured and reliable: you manage multiple formats and deadlines and keep people in the loop

Nice to have

• EdTech experience
• Background in a storytelling-heavy field such as journalism, copywriting, video or documentary production, or podcasting (you know how to find a story and tell it)
• Research or data-storytelling chops, or an academic/scientific background, for report-grade content
• Experience producing live events or conferences
• Experience with HubSpot and marketing/automation tools
• Experience building AI agents or automated content workflows

Benefits

• You work with the best AI tools on the market (Claude, Microsoft Copilot, and whatever comes next)
• You shape how an entire category talks about AI adoption
• You work directly with the founder in a small, high-trust team where your ideas ship fast
• You create content for and with some of Europe's biggest enterprises, including Deutsche Telekom, Daimler Truck, and Siemens Energy
• You get our full support in building your personal brand and becoming a recognized voice in enterprise AI
• You work flexibly from our Berlin base, with room for remote work

No more boring

At Bots & People, "No More Boring" is the principle behind every training we run, and we hold our own content to exactly the same standard. If you are the kind of person who gets genuinely annoyed when a brilliant idea ends up as another lifeless corporate PDF, you will feel right at home here. You will have the tools, the creative freedom, and real enterprise stories worth telling, and we will back you to make work that people actually remember. Show us what you can do.

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Source: Statistisches Bundesamt (Destatis), table; dl-de/by-2-0; StarIn's calculation