Brand, Growth & Partnerships

• Build the BoWatt brand. Own our visual and written identity across our website, sales materials, social media, events, and other customer touchpoints.
• Own our content. Build a consistent content engine across LinkedIn, articles, videos, customer stories, and other formats that grow awareness and generate inbound demand.
• Tell our customers' stories. Turn customer results into compelling case studies, testimonials, videos, and sales materials.
• Lead product marketing. Translate complex product capabilities into clear customer value through product launches, feature announcements, one-pagers, demo narratives, and competitive positioning.
• Support sales. Create decks, battlecards, customer references, and industry-specific materials that help our GTM team win.
• Build our industry presence. Make BoWatt stand out at trade fairs, conferences, webinars, and other events where our customers spend their time.
• Experiment and scale. Use AI and modern marketing tools to produce better content faster and double down on what works.

You

• You are creative, ambitious, hands-on, and have strong taste
• You are an exceptional communicator and can make complex topics simple
• You combine strong writing with a good eye for visual design
• You want ownership rather than waiting for someone to give you tasks
• You are comfortable switching between strategy and execution
• You are excited about AI, engineering, and building a category-defining company
• You move quickly and care about the quality of what you ship

Requirements

• 2+ years of experience in brand, product marketing, content, or a related role at a startup, scaleup, technology company, or strong agency
• Evidence of owning projects end-to-end, such as a website, rebrand, product launch, content strategy, or customer campaign
• Strong writing skills and visual judgment
• Experience with complex B2B, SaaS, industrial technology, manufacturing, or AI is a bonus
• 4 days per week in the office in Munich (Meta Office, Balanstraße)
• Fluent German required; English is our internal working language

What we offer

• Competitive salary based on experience
• Meaningful ownership over BoWatt's brand and how we present ourselves to the market
• Direct collaboration with the founders and our GTM and Product teams
• 25 vacation days/per yr + public holidays
• Company retreats
• WellPass membership

Interview process

1. 30min Screening call

2. 1.5hr Brand & Product Marketing case interview

3. 1hr Culture fit interview

4. Offer and reference checks

We aim to complete the interview process within 14 days.

We show an excerpt and a link, and the full text when the source allows it. Brands and logos shown belong to their owners.

Source: Statistisches Bundesamt (Destatis), table; dl-de/by-2-0; StarIn's calculation

Posted Nov 01, 2026

Posted Nov 01, 2026