General Manager, DACH

WHO WE ARE:

This role sits on the EMEA Leadership Team and reports to the General Manager, EMEA.

WHAT YOU'LL ACHIEVE:

• Own the GTM strategy, operating rhythm, and growth plan for Germany, with accountability for overall regional revenue outcomes across Sales Assist and Self Serve contribution.
• Lead as a second-line manager: hire, coach, and develop frontline leaders and IC teams across Business Development, Solutions Consulting, Outcomes Architecture, Forward Deployed Architecture/Engineering, and supporting GTM functions.
• Scale a country-first GTM motion that brings Notion closer to German customers through local executive engagement, market nuance, and faster field-level decision-making.
• Accelerate the land engine by opening the right front doors, growing professional workspaces, increasing net-new and upgrade opportunities, and connecting self-serve signals to sales-assisted motion.
• Win lighthouse customers and turn them into market momentum by making them wildly successful, telling their story locally, and using those wins to influence peer companies across Germany.
• Embed Notion’s AI-era GTM model across the team, including agent-enabled customer journeys, first-agent workflow activation, AI/agent demo proficiency, and stronger “build with the customer” motions.
• Make agentic transformation central to the German GTM motion: help customers identify high-value workflows, build and deploy Notion Agents, automate cross-functional work, and measure outcomes from AI adoption.
• Partner tightly with Solutions Consultants, Outcomes Architects, Forward Deployed Architects/Engineers, Professional Services, and Channel to reduce handoffs and deliver faster, more durable customer value.
• Build “sell with” partner motions in Germany, including partner-sourced pipeline, co-sell plays, enablement, AI/agentic solution packages, and joint account planning.
• Establish Notion as a visible force in the German ecosystem through executive dinners, field events, startup and community engagement, partner activations, and customer advocacy.
• Represent the voice of German customers back to Product, PMM, Marketing, and EMEA leadership, especially around AI transformation, enterprise requirements, security, compliance, localization, and competitive dynamics.
• Create a talent destination in Germany by hiring builder-oriented leaders and ICs, raising the craft bar, and developing the next generation of AI-native GTM talent.
• Drive operational excellence across forecasting, pipeline quality, territory planning, inspection cadence, performance management, and cross-functional execution.

WHO WE'RE LOOKING FOR:

A strategic and hands-on GTM operator who has scaled enterprise SaaS or AI businesses in Germany and knows how to build a market, not just inherit one. You have led through managers, owned complex revenue outcomes, and created local market momentum through customers, partners, community, and talent.

You combine second-line leadership with builder energy. You can set a crisp country strategy, install the operating system to execute it, and step into the field when needed — whether joining an executive customer conversation, sharpening a pipeline plan, coaching a manager, or helping the team translate a customer problem into an AI-powered, agentic workflow.

You are excited by Notion’s shift to an AI-native, country-first GTM model and believe the best GTM teams will increasingly be builders: BDRs who identify transformation opportunities, Solutions Consultants who build with customers in the room, Outcomes Architects who turn early workflows into durable adoption, and Forward Deployed Architects/Engineers who design the technical systems behind complex agentic workflows.

SKILLS YOU'LL NEED TO BRING:

• 12+ years of professional experience, including 5+ years SaaS or AI sales & GTM teams in Germany.
• Proven second-line leadership experience, including hiring, coaching, and developing frontline managers and high-performing IC teams.
• Track record of owning and exceeding revenue targets across new business, expansion, and renewal/churn dynamics.
• Deep knowledge of the German enterprise and startup ecosystem, including executive buyer networks, local partner channels, and market-specific buying dynamics.
• Experience building or scaling a regional/country business in a high-growth or ambiguous environment.
• Experience selling, implementing, or leading GTM teams around AI, automation, agentic workflows, collaboration, productivity, developer, or data products.
• Strong strategic judgment: ability to define a country plan, segment the market, prioritize accounts and plays, and align cross-functional teams around outcomes.
• Operational rigor across forecasting, pipeline generation, inspection, performance management, territory planning, and sales process.
• Executive presence with CIO, CTO, CPO, COO, and business transformation buyers, with the ability to shape a compelling AI and agentic workflow narrative.
• Strong understanding of modern GTM motions across Business Development, Solutions Consulting, Outcomes Architecture, Forward Deployed Architecture/Engineering, Professional Services, Channel, Marketing, RevOps, and Product.
• Builder mentality and deep AI curiosity: comfortable learning, demoing, and coaching teams on agent-first workflows, proof-of-value motions, and customer co-building.
• Fluency in German and English.

NICE TO HAVES:

• Experience launching or scaling a country-first or regional GTM operating model.
• Familiarity with enterprise security, compliance, APIs, webhooks, connectors, data residency, AI governance, and technical evaluation processes.
• Experience scaling partner, channel, marketplace, or consultant-led GTM motions around AI or workflow transformation.

We’re an equal opportunity employer and encourage candidates to apply even if not matching every bullet.

Notion is committed to providing highly competitive cash compensation, equity, and benefits. The compensation offered for this role will be based on multiple factors such as location, the role's scope and complexity, and the candidate's experience and expertise, and may vary from the range provided below. The estimated on target earnings (including base salary and on target incentive pay) for this role is €350,000 - 420,000 per year.

By clicking “Submit Application”, I understand and agree that Notion and its affiliates and subsidiaries will collect and process my information in accordance with Notion’s Global Recruiting Privacy Policy https://notion.notion.site/Notion-Global-Recruiting-Privacy-Policy-fc3eb4e829354a26a2bb6fd5e289b550. https://dev.notion.so/a3ce416456924276a59de91bca740028?pvs=21

#LI-Onsite

A NOTE ON AI

You don’t need deep AI expertise for every role, but we do expect every Notino to be intellectually curious, drawn to tinkering and discovery, and excited to use AI as a real collaborator in their work. For some roles, AI fluency is a core requirement — when that’s the case, we'll say so explicitly in the qualifications. People who thrive here don’t treat AI as a novelty. They use it to think better, and make their work easier for others to build on.

EQUAL OPPORTUNITY & ACCOMMODATIONS

We hire talented people from a wide range of backgrounds. If you’re excited about this role but don’t meet every bullet, we still encourage you to apply. Notion is an equal opportunity employer and does not discriminate on the basis of any legally protected characteristic. Consistent with applicable law, we will consider for employment qualified applicants with arrest and conviction records. Notion provides reasonable accommodations during the application process; if you need one, please let your recruiter know.

Notion is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Notion considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Notion is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please let your recruiter know.

We show an excerpt and a link, and the full text when the source allows it. Brands and logos shown belong to their owners.

notion.online · 6 days ago

Posted Nov 01, 2026

Posted Nov 01, 2026

Source: Statistisches Bundesamt (Destatis), table; dl-de/by-2-0; StarIn's calculation