Since the legend's reincarnation in 1994, A. Lange & Söhne has been one of the most respected and successful watch brands in the luxury sector. Our whole aim is to continue our tradition with new, outstanding products, very much in keeping with Lange's claim: State-of-the-art tradition. What we expect from our watches, we expect from us: Never stand still.
ABOUT A. LANGE & SÖHNE
Since the legend's reincarnation in 1994, A. Lange & Söhne has been one of the most respected and successful watch brands in the luxury sector. Our whole aim is to continue our tradition with new, outstanding products, very much in keeping with Lange's claim: State-of-the-art tradition. What we expect from our watches, we expect from us: Never stand still.
To drive our regional marketing strategy and brand vision, we are seeking a Head of Marketing & Communications - Europe (m/f/d) . This full-time role is based in Berlin, with an expected start date of February 2027.
PURPOSE
Responsible for steering and executing the regional Marketing & Communications strategy to enhance brand equity, accelerate client acquisition, and drive long-term client loyalty with a central focus on the internal boutique network. Overseeing CRM, VM, local PR & Media as well as events and digital marketing activities, this role ensures brand consistency while reinforcing the Maison’s exclusivity, enhances brand reputation, and spotlights A. Lange & Söhne’s unique fine watchmaking heritage and distinct competitive edge across the European market.
KEY RESPONSIBILITIES
MARKETING STRATEGY AND EXECUTION
Localize brand strategies: adapt and implement global brand marketing strategies at the local level, with a primary focus on areas hosting A. Lange & Söhne boutiques, ensuring strict alignment with global guidelines.
Market analysis and differentiation: assess the brand's unique selling points within the local market, identify growth opportunities, and leverage regional nuances to tailor execution.
Campaign and launch implementation: oversee the regional implementation of global marketing campaigns and product launches, guiding the team and coordinating cross-functional execution to meet regional campaign objectives.
Performance monitoring & optimization: define and monitor key performance indicators (KPIs) for all marketing activities, evaluate results, and continuously optimize performance based on insights.
Market research and trend awareness: conduct continuous research on current regional trends and communication channel developments to improve marketing strategy implementation.
CLIENT DEVELOPMENT, CLIENT EXPERIENCE (CE) AND CRM
Closely collaborate with the CRM manager to localize and execute global CRM strategies to effectively lead prospects through funnels.
Ensure strong integration of the CRM perspective and client experience dimension with the local brand strategy.
Monitor CRM KPIs and CE dashboard.
VISUAL MERCHANDISING
Drive the development of internal visual merchandising capabilities across the market, especially within boutiques, with the support of the VM manager.
Connect VM manager with Retail Operations Director to seamlessly translate global visual merchandising directives into local boutique implementations.
EVENTS
Empower the Event manager to develop events and activations that leverage HQ strategy, concepts and toolkits and translate them into bespoke, on-brand and region-specific client experiences.
Assist the Event manager in event execution by facilitating relationships with external event agencies, sponsors and other key stakeholders.
COMMUNICATIONS, PR AND MEDIA
PR and Media
Enable the PR and Media manager to selectively build and nurture partnerships with key industry opinion leaders, journalists, media, agencies and watch communities, focusing on the country/cities where internal boutiques are located.
Regularly monitor and evaluate editorial performance and press coverage.
Anticipate potential brand social media crisis. Adhere strictly to brand guidelines. Adapt locally.
Support the PR and Media manager in designing, executing and optimizing the media plan.
Reporting and Budget management
Regularly track, review and report communication activities & results. Ensure PR and Media Manager effectively utilizes designated tools.
Maintain strong awareness of competitors’ media, PR, product positioning and launch activities.
Monitor and control the communication budget.
BRAND AMBASSADORSHIP
Embody and exemplify the core values of A. Lange & Söhne in all day-to-day operations and interactions.
Deeply understand the brand DNA, mission, originality, and unique positioning. Constantly foster creativity and differentiation to enhance brand equity.
TEAM MANAGEMENT
Relationship building: Establish relationships built on trust. Facilitate seamless collaboration with the HQ marketing team, local Retail and Merchandising teams.
Team culture and alignment: Facilitate round-table discussions, promote best-practice sharing, establish collective objectives & rewards, and foster team cohesion.
Leadership: Empower and guide the team with clear strategic direction, well-defined roles, structured processes and measurable metrics. Offer robust onboarding, coaching and continuous training.
Talent retention and mobility: Retain and develop high-performing talent through organizational alignment, career mobility opportunities, promotions and structured leave/ re-integration management.
Performance management: Maintain detailed performance documentation. Conduct regular check-ins and manage the annual evaluation process for direct reports.
Recruitment and HR collaboration: Active participation in recruiting marketing team members. Partnering closely with HR on talent processes.
Conflict resolution: Proactively manage team dynamics, preventing and resolving unproductive internal conflict or tension to maintain a positive, high-performing environment.
Pay Equity governance: Collaborate with HR and HQ team to ensure equitable remuneration policies.
YOUR PROFILE
Extensive luxury and marketing expertise: minimum 8-10 years in a leading Marketing and/or Communications role, preferably within an international luxury environment.
Luxury market acumen: profound understanding of luxury codes and the expectations of high-net-worth individuals, ideally within the watch industry, possesses an established network of Luxury Media and other relevant stakeholders in the region
Digital proficiency: familiarity with digital/social media strategy development and execution
Excellent communication and presentation skills, strong intercultural understanding
Key personal attributes: mature leadership capabilities, able to work independently, dynamic, pro-active, thorough thinking, accountable, detail-oriented, committed and stress-resistant
Technical and language skills: fluent in English (written and spoken), German is a plus, additional languages, e.g. French, are an advantage, very good command of Office tools
WHAT WE OFFER
Attractive and above-tariff remuneration : Including 13th salary, bonus, €50 shopping voucher per month and much more.
Modern workplace : In the heart of Berlin; one of the sought-after work addresses.
Work-life balance : Through more flexible working time models, sabbaticals and the option to work from home.
Focus on health care : ergonomic workplaces, monthly health allowance, job bike and much more.
Family-friendly : monthly support of €100 for daycare costs per child and other individual offers to help you balance work and family.
Various development opportunities : For specialist and management careers using a variety of formats: coaching, face-to-face courses, online platforms etc.
Be part of a strong team that values equality and collaboration . Extensive onboarding and a strong team-spirit will help you to dive into the job.
Join a company rich in tradition : Regional excellence at A. Lange & Söhne and international collaboration with the Richemont Group enrich your daily work experience.
Expect a stimulating role within a modern Maison of the Richemont Group. Become part of our A. Lange & Söhne success story and leave your mark. Enrich a team that passionately and with a strong sense of community carries the work of Ferdinand A. Lange into the future - true to our motto "Never stand still".
We look forward to receiving your application documents, including a cover letter and your salary expectations for this position. Please click on "Apply Now". We look forward to hearing from you.
We show an excerpt and a link, and the full text when the source allows it. Brands and logos shown belong to their owners.
