Head of On-Trade and Beer DACH

Your profile

What we’re looking for

You’ll be an experienced senior commercial leader with a strong understanding of the On-Trade and a track record of turning strategy into measurable in-market results.

You’ll bring:

• Extensive commercial leadership experience within the On-Trade, ideally gained within beverage alcohol, FMCG or another distribution-led business.
• Experience working across multiple DACH markets and a strong understanding of the commercial landscape in Germany, Austria and/or Switzerland.
• A strong track record of developing and delivering commercial strategies that drive sustainable, profitable growth.
• Experience leading sizeable sales organisations, including field sales and third-party or agency models.
• Strong Route-to-Market expertise, with experience managing wholesalers, distributors and strategic customer partnerships.
• A good understanding of outlet segmentation, consumer occasions, path-to-purchase and the dynamics of bars, restaurants, nightlife and hospitality.
• Strong commercial and financial acumen, including ownership of budgets, investments, profitability and ROI.
• The ability to turn consumer, customer and market insight into clear commercial priorities and execution plans.
• Strong leadership, influencing and negotiation skills, with experience operating across complex, cross-functional and multi-market organisations.

Above all, you’ll combine strategic thinking with an entrepreneurial mindset – someone who can see the bigger commercial opportunity, make clear choices and then mobilise teams and partners to deliver it.

We offer

Job Title: Head of On-Trade and Beer DACH

DACH On-Trade & Beer Commercial Lead

Worker Type :

Regular

Primary Location:

Hamburg

Additional Locations :

Job Posting Start Date :

2

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Source: Statistisches Bundesamt (Destatis), table; dl-de/by-2-0; StarIn's calculation