Lead Copywriter, Global Creative Studio (m/f/x)

This position is based in Berlin or Warsaw. Berlin-based employees have required attendance three days per week (Monday to Wednesday) at our Creative Studio in Moabit.

WHAT YOU'LL DO

• Write sharp, on-brand copy across the full funnel and all major channels (paid social, display, CRM, YouTube, TV, and OOH), with a particular emphasis on mid-funnel paid social creative.
• Bring big-picture strategic thinking to campaign briefs and creative concepts, while staying just as comfortable writing a single subject line or a two-second video hook.
• Consult with local market copywriting teams across sixteen markets, offering guidance, feedback, and creative direction that keeps their work on-brand and high-quality.
• Use AI tools (especially Claude and Gemini) as part of your creative workflow: for ideation, iteration, and developing prompt frameworks and localization pipelines that improve quality and efficiency at scale.
• Advise channel owners and marketing stakeholders on copy strategy, messaging hierarchy, and how to make creative work harder at every touchpoint.
• Help shape, evolve, and maintain tone of voice and messaging guidelines across eight brands, ensuring they’re clear and practical enough to use at local and global levels.
• Partner with designers, videographers, motion designers, and performance marketers to bring creative ideas to life and optimize them for conversion.
• Interpret performance data to understand what's working, and use those insights to improve briefs, iterate on copy, and sharpen your craft.
• Rigorously proofread copy. Zero typos, zero grammatical errors, no exceptions.
• Manage content flows via Google Suite, Airtable, and Jira so copy moves efficiently from brief to stakeholders to market.

WHO WE ARE LOOKING FOR

• A full-time copywriter based in, or willing to relocate to, Berlin or Warsaw.
• BS/MS from a top-tier university in Communications, Marketing, Creative Writing, or a related field.
• 8+ years of copywriting or communications experience, ideally spanning both agency and in-house environments.
• A proven track record of high-impact, English-language copy across major digital channels, especially paid social, display, CRM, email, and YouTube.
• A strategic thinker who can see the big picture across brands and markets, but who is equally happy polishing a push notification or reworking a subject line.
• An experienced AI worker, using LLMs as part of a creative process to generate, refine, and localize copy more effectively.
• A natural collaborator who can consult with and advise local teams and channel owners—someone who leads through the quality of their thinking.
• Comfortable working within brand and tone guidelines, and experienced enough to know when to push the boundaries.
• Ability to write across multiple projects, brands, markets, and tones simultaneously.
• A curiosity about audiences and the ability to interpret performance data to refine copy strategy.
• Experience with localization and machine translation workflows is a plus.
• Agency experience, particularly at a social media-focused or digital agency, is a plus.
• Experience working for food or tech brands is a plus.
• Knowledge of German, French, Swedish, Norwegian, Danish, or Dutch is a plus.

ARE YOU UP FOR THE CHALLENGE?

To apply, please complete the application and send us a portfolio that shows your range: performance-driven digital copy, campaign thinking across brands or markets, and any examples of how you've worked smarter—whether that's AI-assisted workflows, localization processes, or something else entirely.

We're excited to see what you bring to the team.

We show an excerpt and a link, and the full text when the source allows it. Brands and logos shown belong to their owners.

Source: Statistisches Bundesamt (Destatis), table; dl-de/by-2-0; StarIn's calculation

Posted Nov 01, 2026