CRMManager

• Define and execute OneFootball’s global CRM strategy, driving engagement, retention, and long-term user value across our products and audiences.
• Own the customer lifecycle, creating and optimizing journeys across acquisition, activation, engagement, retention, and reactivation.
• Deliver personalized communication experiences by ensuring the right message reaches the right user at the right time.
• Manage and optimize CRM channels including email, push notifications, in-app messages, and the mobile app inbox.
• Develop audience segmentation, automation, and targeting strategies to increase engagement, conversion, and customer lifetime value.
• Analyze campaign performance and user behavior data to continuously improve CRM effectiveness and customer experiences.
• Own and optimize our CRM technology stack, leveraging tools such as Airship, Refiner, and Jasper while partnering cross-functionally to deliver business impact.

Your profile

• You have 3+ years of experience in CRM, within a media, sports, digital, or e-commerce business, with a proven track record of driving engagement and retention.
• Experience in product marketing is a plus.
• You are passionate about football.
• You have hands-on experience with CRM platforms such as Airship, Braze, HubSpot, or similar tools, and are comfortable building automated customer journeys and audience segments.
• You are an excellent copywriter with a strong eye for visual design and can create compelling customer communications across multiple channels.
• You are highly data-literate, comfortable analyzing campaign performance, running experiments, and using insights to optimize results.
• You demonstrate strong ownership, attention to detail, communication skills, and the ability to lead projects and influence stakeholders across teams.
• You are proficient with tools such as Google Workspace, Canva, Figma, and experience with AI, automation, or AI-driven workflows is a plus.
• You are fluent in English. Additional languages such as Spanish, German, or other European languages are a plus.

Why Join Us?

Location: Portugal (remote)

Contract Type: Full-time

At OneFootball Portugal, we embrace a remote-first approach, allowing you to work from anywhere while staying connected with your team.

• Vacation Days: 25 days
• Anniversary Days: 1 extra day each calendar year (up to 5)
• Birthday Day off: even if your birthday falls on a non-working day, you can enjoy the extra day off
• Personal Days: 5 'OneFootball days' to use when life happens, no questions asked!
• Private Healthcare for you & your family
• Daily Meal Allowance - because great work needs great food!
• €50 gross Monthly Allowance to support your work-from-home setup
• Learning & Development Budget: set on a department level - to invest in meaningful development opportunities, with a dedicated per-employee budget (after probation) and the flexibility to pool resources for impactful, shared learnings that support continuous career growth.
• Mental Health Support via OpenUp - because your well-being comes first
• Company-Issued MacBook to power your success!
• Remote Work Abroad: Up to 63 days per year working from another EU country and up to 6 weeks outside of the EU

No matter where you are, OneFootball is committed to providing a workplace that values flexibility, balance, and personal growth. Join us today!

At OneFootball, we value the insights and ideas that stem from having a diverse team. We believe everyone should have the opportunity to be a part of the beautiful game irrespective of gender, race, ethnicity, nationality, age, background, sexual orientation, religion, team followed, or other personal traits. Whether you're a dedicated 24/7 football fan or not, we actively seek to recruit and support a diverse team to ensure our platform, football, and the wider world are viewed through an inclusive lens.

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Source: Statistisches Bundesamt (Destatis), table; dl-de/by-2-0; StarIn's calculation