Building the backbone of European trades together – with AI-first software.
We’re not just building software – we’re on a mission to create space for contractors & tradespeople by equipping them with AI solutions that work the way they do: fast, practical, and AI-first. With Tier 1 Investors from Europe and the US, like Headline and Creandum as well as 30,000+ tradespeople as customer base, we’re scaling across Europe to turn scattered tradespeople into thriving communities. We believe in zero admin, not zero personality – and we build every feature with the people in mind who wear the boots, not the suits. We’re #stoked to shape the future, #together as a team, and #humble in our mission to support the builders of tomorrow.
YOUR MISSION AT PLANCRAFT
As a Senior AI Product Manager, you move plancraft closer to becoming the autopilot for the trades: Evolving our product from software that helps tradespeople manage their work into one where AI agents can take on meaningful parts of their daily workload.
This is not about adding AI features to an existing roadmap. You’ll own an emerging problem space and identify where agents can create the highest leverage for our customers beyond what Plancraft does today. That means getting close to tradespeople and their businesses, uncovering the problems worth solving, and working with Engineering and UX to turn them into reliable, trustworthy products customers are willing to rely on for real work.
You’ll operate across the full product journey: from spending time with tradespeople in the field and deciding which opportunity to pursue, to working with Engineering to understand technical requirements and trade-offs, defining evaluation criteria, shipping to production, and learning from real-world usage.
The impact should be tangible. The products you build will aim to help trades businesses improve outcomes such as profit margins, quote acceptance rates, and capacity utilisation — while opening up entirely new product and growth opportunities for plancraft.
YOUR RESPONSIBILITIES
Own the product strategy, roadmap, and delivery for Plancraft’s customer-facing AI agents and workflows.
Identify high-potential customer problems beyond today’s platform and translate messy, real-world trades workflows into focused opportunities for agentic products.
Define and own the single co-worker interface for customers to interact with and manage agents and their underlying workflows.
Work in a Product Trio with Engineering and UX throughout discovery, evaluation, and delivery, from early problem validation to production-quality releases.
Establish a repeatable AI product operating loop across discovery, evaluation, release gates, monitoring, and iteration.
Define and maintain evaluation sets, quality standards, and release criteria for customer-facing AI products, including accuracy, correction rates, latency, and safe rollback conditions.
Instrument and monitor AI product performance, using customer behaviour and quality signals to decide what to scale, change, or stop.
Demonstrate measurable customer outcomes from AI-powered workflows, including improvements in efficiency, profitability, quote acceptance, capacity utilisation, activation, and retention.
Contribute the Product perspective to technical and platform trade-offs, including customer value, quality, cost, and time to market, together with Engineering and the shared AI infrastructure counterpart.
Partner across Product and Engineering to manage dependencies, reusable AI experience patterns, mobile and voice input, and handovers between customer workflows.
Work closely with RevOps, Sales, and Customer Success to understand adoption and willingness-to-pay signals and contribute to AI pricing and monetisation experiments.
Must-Have Skills
7+ years of product management experience, including at least 2 years owning and shipping AI products in production end-to-end.
Strong applied GenAI literacy across LLMs, agents, RAG, and evaluation frameworks — sufficient to understand technical requirements and help evaluate Product, quality, cost, and time-to-market trade-offs together with Engineering.
Experience building 0-to-1 AI products or new product areas, from customer discovery and problem definition through production launch and iteration.
Experience defining quality and success criteria for AI products, including evaluation metrics, release thresholds, customer outcomes, and post-launch monitoring.
Strong customer discovery and product judgment, with the ability to turn complex real-world workflows into focused AI product opportunities.
Experience in a fast-moving startup or scale-up environment, with a track record of creating structure, setting priorities, and delivering despite ambiguity.
Proven cross-functional ownership, working closely with Engineering and UX from discovery through production and managing dependencies across teams.
English at C1 level and German at C2 level.
Willingness to stay close to customers and the team, including field discovery with tradespeople and regular presence in Hamburg (approximately one week per month or equivalent).
Nice-to-Have Skills
Experience with voice, mobile, or document AI, particularly products that turn unstructured inputs into reliable workflows.
Experience with AI monetisation, including usage-based, credit-based, or hybrid pricing models.
Background in B2B SaaS for SMBs, field service, construction, or the trades.
Familiarity with product and research tools such as PostHog, Sentry, Dovetail, or ProductFruits.
Additional language skills in Italian, Spanish, Dutch, or Polish.
WHO THIS ROLE IS FOR
You’ll probably enjoy this role if you want to build rather than inherit.
You like starting with an important but not fully defined problem and creating clarity through customer insight, data, experimentation, and strong product judgment. You’re excited by AI because of the problems it can solve — not simply because the technology is new.
You’re comfortable working closely with engineers, understanding technical requirements and evaluation results, and translating them into sound Product decisions.
You want meaningful ownership. You’re comfortable making decisions with incomplete information, narrowing a large opportunity space into the right first wedge, shipping it, learning from real usage, and changing course when the evidence tells you to.
And importantly, you want your work to have a visible outcome. The products you build here should change how trades businesses operate — and their adoption, customer value, and commercial impact will be measurable.
WHY PLANCRAFT?
Team Spirit: We’re driven by passion, commitment, and a shared mission. Team spirit matters to us — and we make it visible: with four major team event weeks per year, casual monthly on-site and remote formats, and a strong recognition culture where we regularly celebrate both the big and small wins together.
Ownership: You’re encouraged to take ownership from day one. In a flat hierarchy and high-trust environment, you’re empowered to make meaningful decisions and drive real impact.
Learning & Growth: We invest in your personal and professional development through a strong feedback culture with 6-monthly 360° growth reviews, a personal learning budget (1.500€/year), 2 paid days of educational leave, and targeted enablement formats. Our goal is to help you unlock your full potential.
AI Enablement: Our internal tools and workflows are AI-enabled by design. We support every team and individual in applying AI at the next level in their daily work.
Tech & Tooling: You’ll receive a MacBook, premium headphones, and everything else you need — from hardware to tools — to be effective in your daily doing.
Flexibility: Whether remote, hybrid, abroad or on-site — you work where you’re at your best. Our Hamburg office (with a rooftop terrace) is always open, and you decide each week how often you come in. And if you need a change of scenery, working abroad worldwide up to 2 months is always an option.
Recharge: To ensure the needed rest, we offer 30 vacation days per year (based on a 5-day week) plus Dec 24th off. We also subsidize your Urban Sports Club membership and organize internal sport meetups.
Mobility: You can lease a "JobRad" (Bike) and get a subsidized "Deutschlandticket" or "BahnCard" for public transport to be supported in your commute.
International Environment: We’re becoming more international every month, with team members already in Italy, Spain, the Netherlands, and Austria — which is why English is our internal company language.
We’re #stoked to shape the future, #together as a team, and #humble in our mission to support the builders of tomorrow. For a first impression of us, take a look at our Instagram https://www.instagram.com/plancraft.app/reels/ and LinkedIn page https://www.linkedin.com/company/plancraft-gmbh/?viewAsMember=true.
Diversity makes us better.
We welcome people of all backgrounds, identities, abilities, and experiences, and we believe that different perspectives lead to better ideas, stronger products, and a healthier workplace. If you’re excited about our mission but your experience doesn’t align perfectly with every requirement, we encourage you to apply anyway. You might be exactly who we’re looking for.
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On the application process
We want your candidate experience with us to be smooth, transparent, and enjoyable. We aim to get back to you regarding your application within 5 business days. Our interview process typically takes about 4 weeks from start to finish, though this may vary by role. You can learn more about our process here https://plancraft.com/en-gb/jobs#hiring. If you need adjustments or flexibility at any stage, please don’t hesitate to let us know — we’ll do our best to make it work for you.
Note on creating a test account:
If you would like to create a test account as part of the challenge, please enter "Applicant" in the relevant field during registration and select "Other" under Trade. This ensures that our sales team does not mistakenly register you as a craft business and reach out to you unnecessarily.
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