Brand Manager (m/w/d)

YOUR TASKS:

• Translate strategic direction and campaign concepts into effective Brand Marketing activities
• Collaborate closely with Media, CRM, Creative and Product teams to ensure a consistent brand experience
• Execute integrated consumer campaigns across high-reach channels such as TV, online video and OOH
• Manage creative development and production with agencies, partners and our internal Creative Studio
• Use consumer and market insights to inform campaign execution and creative decisions
• Monitor campaign KPIs and optimize activities based on data, results and learnings
• Align marketing initiatives with Product, Legal and Compliance requirements
• Manage campaign and production budgets within defined frameworks
• Analyze campaign performance and derive clear learnings for future activities

WHAT YOU OFFER US:

• Several years of in-house Brand Marketing experience for a consumer-facing brand
• Strong understanding of brand strategy, positioning and integrated consumer marketing
• Strong analytical mindset with experience using data, research and customer insights to drive Brand Marketing decisions
• Strong understanding of relevant Brand Marketing channels and their different roles
• Hands-on experience executing integrated B2C marketing campaigns
• Experience working with creative teams, agencies and content productions
• Strong project management and organizational skills
• Experience managing campaign or production budgets
• Experience with campaign analytics, reporting and marketing measurement
• Professional proficiency in German, both written and spoken
• Experience in Performance Marketing, CRM or evidence-based marketing is a plus
• Experience in e-commerce or digital consumer businesses is a plus

WHAT WE OFFER:

• A modern, dynamic culture grounded in the success of a leading-edge e-commerce company.
• A talented team of ambitious, like-minded colleagues where your knowledge and ideas truly make an impact.
• Ongoing personal growth, supported by an annual development budget of €1,500 to invest in your professional development.
• Trust and autonomy, no micromanagement, just confidence in your ability to deliver and excel.
• Flexible work options with a hybrid setup focused on results.
• Unlimited vacation days in addition to your yearly 30-day vacation allowance.
• Opportunity for workations abroad using our WorkFlex tool.
• Monthly mobility allowance of €30 to use on the mobility option of your choice (e.g., the Deutschlandticket), plus access to a company bike leasing program.
• Company pension scheme, provided in partnership with Degura, to support your future financial security.
• Subsidized EGYM WELLPASS membership, with a contribution of only €25 per month, giving you access to a wide range of gyms and sports options across Germany.
• Quarterly company events, along with regular team activities and informal gatherings, a favorite being our Healthy Tuesday lunches or Treat Thursdays in the office!

We show an excerpt and a link, and the full text when the source allows it. Brands and logos shown belong to their owners.

Source: Statistisches Bundesamt (Destatis), table; dl-de/by-2-0; StarIn's calculation