Group Head Paid Social (Human) Google

This is what you move:

As Group Head Paid Social , you will lead the strategic direction and high-level delivery of cross-market campaigns for our global key account Google , serving as the primary strategic interface between senior clients, platform partners, and internal specialist teams.

• Strategic Account Leadership: Owning the overarching paid social roadmap for Google workstreams, ensuring all campaign strategies perfectly align with business KPIs, measurement priorities, and agency-wide best practices.
• Senior Stakeholder Management: Building and nurturing high-level relationships with key client stakeholders, platform partners (Meta, TikTok, LinkedIn, Snap, Pinterest), and internal leadership teams.
• Process & Workflow Governance: Driving operational excellence by identifying and implementing improvements in paid social processes, briefing standards, and campaign workflows across all markets.
• Strategic Client Advisory: Acting as an expert partner to internal teams, media and marketing teams on client side to challenge briefs, refine objectives, and guide stakeholders toward the most impactful media approaches.
• Innovation & Testing Leadership: Directing the development of advanced testing plans and pro-actively identifying industry trends, alpha/beta product releases, and growth opportunities.
• Regional Quality Assurance: Taking ultimate accountability for channel controls, campaign compliance, and leading the regional development of paid social standards within your team.

The following qualities distinguish you:

• Proven Agency Background: Extensive (4–6 years) hands-on digital agency experience managing multi-million dollar paid social campaigns across the EMEA region.
• Social Platform Mastery: In-depth, expert-level knowledge of Meta, TikTok, LinkedIn, Snap, and Pinterest, ideally backed by industry credentials (e.g., Meta Blueprint Certified).
• Bilingual Communication Skills: Professional-level fluency in English (written and spoken) is mandatory to confidently lead daily communication across diverse, global teams and senior client structures.
• Data-Driven Mindset: Strong analytical skills with a natural affinity for numbers and the ability to extract actionable strategic insights from complex, raw data sets.
• Translational Capability: Outstanding interpersonal skills and the unique ability to act as a bridge, translating highly technical platform data into simplified, high-level strategic advice.
• AdTech & Automation Expertise: Deep understanding of programmatic optimization levers, ideally complemented by experience with third-party tools like Smartly.io or Sprinklr.

Furthermore you are: #strategic #analytical #collaborative

If this job sounds exciting to you, we strongly encourage you to apply, even if you don't have every qualification listed above.

Life at WPP Media:

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. #LI-Promoted (ID: 11696)

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