Global Insights Manager (d/f/m)

A key part of the role will be partnering with Category, Brand, Marketing and Innovation teams, bringing an independent consumer perspective and challenging the organisation to make evidence-based, consumer-centric choices.

What You Will Do

• Lead the consumer insights agenda across the Global Consumer Tissue Category teams, championing consumer-centricity and providing strategic recommendations that support brand and category growth.
• Lead consumer learning across communication and creative development , applying insights throughout the development and evaluation process to strengthen communication effectiveness and help teams build more impactful consumer-facing communication.
• Drive cross-category Brand Health and Superiority programs , strengthening understanding of brand equity, perceived brand and product superiority, and the key consumer drivers of brand performance and sustainable growth.
• Design and lead qualitative and quantitative research across diverse business questions, including consumer understanding, brand strategy, innovation, proposition and concept development, ensuring the right methodologies and approaches are applied.
• Integrate and analyse consumer, brand, market and business data , translating findings into compelling insights, clear recommendations and concrete business actions; leverage trends and foresight to identify emerging consumer needs and future growth opportunities.
• Advance the way we generate insights , adopting agile and innovative research approaches, new technologies and AI to accelerate learning, deepen consumer understanding and improve decision making.

Who You Are

• An experienced Consumer Insights professional with broad client-side experience within a large FMCG or consumer goods organisation , ideally working with established global brands and across multiple markets.
• Experienced across a broad range of Consumer Insights areas , with the ability to independently address strategic business questions across brand, communication, innovation and consumer understanding.
• Strong in qualitative and quantitative research, communication and creative evaluation , with the ability to select the right methodologies and translate consumer learning into recommendations that strengthen marketing effectiveness.
• Hands-on with analysis and research , with experience working directly with data and using DIY/agile research and analytics tools, rather than relying solely on external research suppliers; comfortable personally exploring data, testing hypotheses and generating insights.
• A strong business partner with experience working directly with Marketing, Brand, Category and Innovation teams , able to turn complex insights into clear recommendations, influence stakeholders and constructively challenge existing thinking.
• Experience with Brand Health and/or Consumer Superiority programs is a strong advantage; experience with consumer trends and foresight is also an advantage. Curious about innovative research approaches, emerging technologies and practical applications of AI in Consumer Insights.

What We Can Offer You

The benefits listed refer to the primary location and can vary to other locations. This also applies to a non-tariff position.

• Compensation & Benefits

Compensation according to the Bavarian paper tariff, yearly special payment, holiday allowance and bonus, pension schemes, anniversary bonus, childcare allowance, Corporate Benefits & other employee benefits

• Work-Life-Balance

Hybrid working model, flexible working hours, 38h week, 30 days of vacation, lifetime working time account

• Learning & Development

Structured onboarding, training opportunities such as digital learning platform, coaching & mentoring as possible part of individual development plan, participation in professional conferences and fairs

• Health & Well-being

Discounted fitness membership, Lease-a-bike, health and well-being month, mindfulness courses, "PME Familienservice", employee surveys

• Team & Collaboration

People culture, communities & networks, co-working spaces, leadership guidelines, canteen

• Mobility

Public transport allowance, bicycle parking, free car parking, e-charging stations

This is Us

At Essity our Beliefs & Behaviours (Care, Collaboration, Courage and Commitment) is the foundation for our inclusive culture and as such something we are living on an everyday basis. With a purpose of Breaking Barriers to Well-being diversity, equity & inclusion is established in our core.

We are committed against discrimination on the basis of color, ethnicity, migration history, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, caregiving responsibilities, disability, chronic illness, gender identity, gender expression, genetic information and other. We explicitly welcome applications from people who are structurally, institutionally, intersectionally discriminated.

Application End Date:

Job Requisition ID:

Essity266331

Essity is a leading global hygiene and health company. Our expertise began with the acquisition of the Swedish company Mölnlycke in 1975, through which our roots stretch back to 1849. Today, our sustainable innovations from globally trusted brands, designed for everybody and every body, care for the well-being of 1 billion people in 150 countries every day.

Working at Essity is not just a career but a chance to make the world healthier, safer, and more hygienic. We innovate for good to break barriers and contribute to shaping a healthier future. At Essity, we have a people-first approach where every career is as unique as the individual. We empower employees to excel together and reach their full potential through a winning culture driven by a powerful purpose. Our performance-orientated environment motivates employees to think differently and embrace challenges so we can continue improving lives, every day through better hygiene and health. We provide a sustainable work-life based on flexibility for both employees and employers. We are committed to Diversity, Equity, and Inclusion in everything we do. It is the key to our success in creating an inclusive, collaborative, and caring company culture where you can be you with us. Our purpose of Breaking Barriers to Well-being, enables customers and consumers to lead fuller lives at all stages of life.

Our leading global brands include TENA and Tork, and other strong brands such as Actimove, Cutimed, JOBST, Knix, Leukoplast, Libero, Libresse, Lotus, Modibodi, Nosotras, Saba, Tempo, TOM Organic and Zewa are sold in 150 countries. I In 2024, Essity had net sales of approximately SEK 146bn (EUR 13bn) and employed 36,000 people. We are headquartered in Stockholm, Sweden and Essity is listed on Nasdaq Stockholm. If you want to join a company where dedication to people is powered by innovation, welcome to Essity!

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Source: Statistisches Bundesamt (Destatis), table; dl-de/by-2-0; StarIn's calculation

Posted Nov 04, 2026