Senior Growth Manager

Category leaders including Bolt, Miro, and Veed trust Cello to accelerate their growth flywheel. Under the hood: attribution across complex user journeys, recommendation engines, and multi-tenant infrastructure serving hundreds of customers - deeper than you'd expect from a referral tool, and a good story to tell.

Inbound already drives 65% of our pipeline. The challenge now is to compound that advantage: run the demand gen and hero campaigns that keep pipeline growing, take our product marketing engine to the next level and operationalize our micro-influencer program.

🌟 Your Mission

• Demand Gen
• You own and run integrated campaigns for key moments - product launches, category events, funding announcements
• You own and run our flagship program, the GTM10 Awards , end-to-end, and leverage community opportunities
• You build and optimize the demand gen funnel - paid, owned, and earned channels - and own the metrics that show what's actually driving pipeline
• You run always-on campaigns alongside the big moments, so pipeline isn't just spiky around launches
• Product Marketing
• You own positioning and messaging for new features and releases, translating product updates into customer-facing narratives
• You partner with product on launch plans, the customer newsletter, website updates, and pricing/packaging input.
• You produce the sales collateral sales actually use: battlecards, one-pagers, customer success stories.
• Micro-Influencer:
• You operationalize Cello's micro-influencer program - identify GTM practitioners, VCs, and Software operators as distribution partners, and track influencer-attributed pipeline and WoM reach.
• You'll work closely with Stefan (CEO) and Philipp (CoS) , alongside Andrea (content/SEO) and Julia (partnerships) , plus freelance design support and the sales team.

About You

Required

• Grit and high self-motivation - you don't wait for a playbook, you build one, and keep pushing when the first things you try don't work.
• At least 5-7 years in a high-growth environment, ideally B2B software, having owned a content, growth, or demand gen function - not just contributed to one.
• LLM-first - Claude (or similar) is your default for everything, and you're familiar with using Claude, Co-work, skills, and plugins
• A proven track record running demand-gen and/ content programs that generate pipeline, not just traffic .
• An excellent sense of design - you know what great looks like.
• Organized and autonomous - you manage multiple workstreams without dropping things.
• Solid technical understanding - comfortable enough with marketing/automation tooling, data and analytics, and the product itself to hold your own in a technical conversation with engineering.
• Excellent English - sharp, clear, persuasive copy across formats.

Nice-to-haves

• SEO/GEO Experience
• Experience with CMS toolings (e.g. Framer, Webflow…)
• Experience in a PLG or referral/WoM context

Benefits

❤️ In the end, it’s all about the team and our culture. Understand why we love our job and see what it’s like to work at Cello in our People Playbook . We have some compelling perks and benefits.

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Posted Oct 30, 2026