Business Development Manager – B2B & B2C Supplements m/w/d

2. B2C Market & Channel Development (Finished Supplements)

• Go-To-Market Execution: Lead the launch and commercialization strategy for the new B2C supplement portfolio in Germany and Europe.
• Multi-Channel Expansion: Identify, open, and scale key B2C distribution channels, including: E-Commerce: Amazon Marketplace, online pharmacies, and digital marketplaces. Retail & Drugstores: Key buyers and category managers at major chains (e.g., DM, Rossmann, Müller). Pharmacies: Wholesalers, pharmacy associations (Apothekenverbünde), and specialized health channels. DTC & Digital Brands: Direct-to-consumer partnerships and brand collaborations.
• Listings & Trade Terms: Negotiate product listings, pricing structures, shelf placement, and promotional terms across retail and online platforms.

3. Brand Launch, Marketing & Cross-Functional Alignment

• Market Positioning: Adapt product positioning, packaging, and marketing messaging specifically for the German/European regulatory and consumer environment.
• Campaign Coordination: Work closely with internal and external marketing teams to drive promotional campaigns, influencer marketing, and digital activations.
• Cross-Functional Collaboration: Serve as the commercial link between R&D, Regulatory Affairs, Supply Chain, and Product Management to align scientific innovation with market requirements.

Qualifications & Requirements

• Industry Experience: Minimum 5+ years of proven commercial success in B2B sales and/or business development within the supplements, functional food, or health ingredients sectors.
• Selling Experience in Germany: Proven track record of selling supplements/ingredients to Food, Cosmetic, and Pharmaceutical clients, as well as hands-on experience working with Contract Manufacturers (CMOs).
• B2C Retail & Network: Strong, established commercial network across German drugstores (DM, Rossmann), pharmacy networks, online marketplaces (Amazon), or health retailers.
• Educational Background: Scientific degree (B.Sc. / M.Sc.) in Food Technology, Biochemistry, Chemistry, Pharmacy, Biology, or a related field; strong ability to communicate complex science-led product benefits.
• Languages: Fluent in both German and English (written and spoken).
• Entrepreneurial Drive: Self-motivated, highly sales-driven mindset with the demonstrated ability to build new business channels from the ground up.
• Mobility: Comfortable working from a home office base in Germany, with a willingness to travel up to 50% for customer meetings and trade events.

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Source: Statistisches Bundesamt (Destatis), table; dl-de/by-2-0; StarIn's calculation

Posted Nov 01, 2026

Posted Nov 01, 2026