Soda Stream: Brand Marketing Support DACH (Flavors) ( m/w/d)

Soda Stream: Brand Marketing Support DACH (Flavors) ( m/w/d)

Frankfurt am Main, Germany

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Overview

At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day. At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve. Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.

You will be part of PepsiCo’s Western Europe Operating Unit, which encompasses multiple regions across our Market Units: Benelux, France, Iberia (Spain & Portugal), and GRoW (Germany and the Rest of Western Europe: Austria, Italy, Nordics Food, Switzerland).

The Brand Marketing Support DACH (Flavors) role supports the operational execution of the Flavors brand agenda across DACH.The role focuses on hands‑on coordination, implementation, and proactive execution support, enabling the Brand Manager DACH (Flavors) to focus on strategic category leadership, portfolio direction, and cross‑functional steering.

The role does not own brand strategy, portfolio decisions, or budgets, but plays a critical role in ensuring high‑quality, timely execution of campaigns, flavor drops, and lifecycle activations across Germany, Austria, and Switzerland.

Responsibilities

KEY ROLES & RESPONSIBILITIES

• Support execution of the Flavors activation calendar , including flavor drops, seasonal campaigns, promotions, and lifecycle initiatives.
• Coordinate cross-functional execution with internal teams to ensure smooth delivery of product-related initiatives, timelines, and launch readiness.
• Support launch and project implementation from a product management perspective, including, milestone tracking, and coordination of "go-live” requirements.
• Collaborate closely with Commercial/Sales teams and HQ peers to align on priorities, exchange market insights, and ensure consistent execution across markets.
• Manage day ‑ to ‑ day brand operations for Flavors, including content organization, localization of packaging designs approval workflows, documentation and overall portfolio support.
• Support cross ‑ functional coordination with Digital Marketing, Media, Commercial, CRM, and DTC teams on execution topics.
• Prepare reports, presentations, and market analysis to support performance reviews, activation evaluations, and internal alignments.

OWNS - What can this role decide?

• Day‑to‑day coordination and execution tasks within assigned brand initiatives
• Tracking and follow ‑ up of deliverables, timelines, and asset readiness

INFLUENCES - What does this role shape but not fully control?

• Campaign execution details (with Brand Manager DACH – Flavors)
• Asset prioritization and rollout sequencing (within defined plans)

Qualifications

KEY PERFORMANCE INDICATORS

• Execution quality and adherence to brand timelines
• Stakeholder satisfaction with brand support and coordination
• Accuracy and completeness of documentation and reporting

ACADEMIC BACKGROUND

• Bachelor’s degree in Marketing, Business, Communications, or a related field preferred. Relevant vocational training or early ‑ career experience in marketing or brand operations is also acceptable.

EXPERIENCE

What to write: Years of experience and type of background needed to succeed in this role.

• 1–4 years of experience in marketing support, brand operations, or campaign coordination roles.
• Exposure to agency coordination, asset management, and campaign execution.
• Experience in multi ‑ market or regional environments is a plus.

#SodaStream

At PepsiCo, we are committed to creating an inclusive and accessible workplace for everyone. To help us provide any necessary accommodations during the recruitment process and beyond, we invite you to voluntarily share whether you have a disability or health condition that may require support. This information is confidential and will only be used to ensure we can support you appropriately. You are not required to disclose anything you are not comfortable sharing.

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Source: Statistisches Bundesamt (Destatis), table; dl-de/by-2-0; StarIn's calculation