Senior User Acquisition Manager

A key part of the role is to continuously develop and test new hypotheses across channels, audiences, creatives, and the user journey, turning insights and data into actionable experiments and scaling successful learnings. You will work closely with Creative Production, Product, Analytics, and other teams to develop and test new ideas that drive acquisition and overall game growth. In addition to managing UA campaigns, you will support the marketing team’s internal analysis pipeline, producing regular reports and insights for executive management and the wider marketing team.

About the role

• Take responsibility for allocating our marketing budget for your respective networks. Participate in high-level strategic discussions on growing our games and determining the size and allocation of our budgets.
• Develop and continuously evolve UA strategies through ongoing testing and experimentation. Proactively identify opportunities, formulate hypotheses, design tests, analyze results, and scale successful learnings across markets, platforms, and campaigns.
• Collaborate internally with the User Acquisition team as well as externally with the Playtika organization to share knowledge and drive best practices across teams.
• Advance our internal tools and processes using dedicated engineering and analytics resources.
• Strengthen our relationships with advertising partners, including Applovin, Google, and others.
• Identify and evaluate creative growth opportunities for global expansion.
• Partner closely with the Creative Production team to develop, test, and iterate on creative concepts, translating UA insights and performance data into new creative hypotheses and opportunities.
• Work closely with Product, Analytics, Ad Monetization and other teams to identify and test opportunities that can improve acquisition, conversion, retention, and overall growth.
• Support game teams through structured experiments and advise Product teams on features and improvements that can positively impact user acquisition and growth.
• Foster a culture of experimentation by continuously challenging existing approaches, bringing new ideas to the table, and turning insights into actionable tests.

About you

• Relevant prior work experience in mobile games or apps (gaming experience is a big plus).
• A professional background in quantitative analysis.
• Up to date on current marketing trends, tools, and consumer behavior.
• You can juggle multiple projects simultaneously, and use data to figure out what's actually working.
• You proactively spot issues before they become problems, and don't wait around for someone else to flag them.
• You bring your own ideas to the table, back them up with data, and know how to find consensus.
• You are comfortable collaborating closely with people from different disciplines, prioritizing the best idea over being right.
• Excellent written and spoken English.

Please note: Research has shown that some under-represented groups in the gaming industry (eg: women) tend to apply only if they meet every single requirement. Here at Wooga, the desire to learn and the willingness to solve problems are more important to us than your experience on paper. We encourage you to apply even if you do not think that you tick all the boxes - thinking outside of such boxes and embracing the diversity of mindsets and backgrounds is what we believe makes our teams thrive.

Our Promise

• Shape the future! Challenge the status quo and team up with a diverse group of experts (over 50 nationalities!) working on crafting the world’s best games.
• We offer a generous relocation package and home search support if you are not already located in Berlin. Did we mention that we also cooperate with Kindergartens?
• Make use of a significant education budget and extra days off for self-development. Join our meet-ups, talks, brown bag lunches, internal trainings, workshops and many others.
• Enjoy the pilates, mindfulness app, sports and transport subsidies. And a Purpose Day to donate your time to a worthy cause!
• Did you know that German is the third most commonly taught language worldwide? Learn it too! We offer German language classes for you and your significant other.
• With our hybrid work model you will work in the office with your teams twice a week, to encourage in-person collaboration and team bonding. The other three days you can choose if you want to work from home or from the office. We also offer 10 days a year to work from abroad.

At Wooga we are committed to providing a friendly, safe and welcoming environment for everyone who works here or with us, regardless of gender, gender identity and expression, sexual orientation, disability, physical appearance, body size, race, age, religion (or lack thereof) and game preferences. Be yourself, we like you that way!

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Source: Statistisches Bundesamt (Destatis), table; dl-de/by-2-0; StarIn's calculation