RobCo is building the category of Autonomous Industrial Robotics and we're doing it fast. We believe that automating the ordinary frees humans to do the extraordinary, and we're building the end-to-end robotics infrastructure to make that possible - hardware, software, and AI in one stack that just works.
At RobCo, we automate the ordinary, so humans can do the extraordinary. To achieve this, we are looking for an ambitious Senior Account Executive – Germany to help us establish RobCo as leading provider of automation solutions.
In this key role, you act as a primary driver for our revenue growth in the German market. You will own the full sales lifecycle to expand our footprint, forging strong partnerships with industrial enterprise accounts. By bringing automated solutions to key manufacturing players, you will directly scale our mission to transform modern manufacturing.
Your Responsibilities
Drive Pipeline Generation: Execute target outreach strategies in close collaboration with SDRs to systematically build qualified enterprise pipeline.
Manage End-to-End Sales Cycles: Own the complex B2B sales lifecycle from initial discovery and technical scoping through executive negotiations and contract execution.
Champion Technical Solutions: Communicate the value proposition and technical ROI of RobCo's physical AI and modular automation solutions to C-level executives and plant leaders.
Cross-Functional Collaboration: Partner closely with Solution Engineering and Product teams to align technical specifications, assess project feasibility, and deliver tailored automation proposals.
Pipeline Hygiene & Data Quality: Maintain rigorous CRM hygiene in Salesforce, ensuring accurate pipeline tracking, stage progression, forecasting, and key deal intelligence.
Customer Site Evaluations: Travel to client facilities across Germany to conduct site walkthroughs, build executive relationships, and uncover operational bottlenecks.
Represent the Brand: Represent RobCo as a trusted advisor at key industrial tradeshows, conferences, and executive events.
We're looking for someone who has:
Bachelor's degree in Business, Engineering, or a related field, or equivalent practical experience.
4-6 years of direct enterprise B2B sales experience (e.g., as an Account Executive), managing complex, multi-stakeholder deal cycles in tech, SaaS, robotics, or industrial automation.
Industry knowledge: familiarity with manufacturing environments and the confidence to hold a conversation with a plant manager and a CFO in the same afternoon.
Business acumen: you are comfortable with production KPIs, cycle times, machine utilization and shift structures, and you know what a payback period has to look like before a CFO signs it.
A proven track record selling technical or hardware products to industrial clients and technical stakeholders.
Proven track record of consistently exceeding quota ($1M+ ARR responsibility) and successfully negotiating complex enterprise agreements.
Mastery of structured sales methodologies (such as MEDDPICC or SPIN) applied in technical sales environments.
Solid understanding of industrial applications, manufacturing workflows, machine tools (CNC), or Robotics-as-a-Service (RaaS) models.
High standard for data accuracy, pipeline management, and forecasting integrity.
Willingness to travel up to 50–75% within Germany for client meetings, trade shows, onsite evaluations, and international team offsites.
Excellent written and verbal communication skills in English and German.
Why join RobCo?
Develop modular, software-defined robotics solutions with us that set new standards in automation.
Help us build robots equipped with state-of-the-art AI that perceive their environment, analyze data, and make intelligent decisions in real time.
As part of a very dynamic and fast-growing scale-up, you will take on responsibility from day one, drive your own projects, and see the direct impact of your work.
Flat hierarchies, open communication, and regular 360° feedback enable fast decisions and support your professional and personal development.
Work out across Germany in over 7,200 studios with our subsidized Wellpass membership.
Flexible working hours, a modern office, and—depending on the role—the option to work from home.
Regular team events—from relaxed beer & pizza nights on the rooftop terrace to shared experiences on ski trips or at Oktoberfest.
About RobCo
Founded in Munich in 2020, RobCo leads the transition toward fully Autonomous Industrial Robotics. Our mission is to deploy RobCo in every factory - solving the industrial labor shortage through end-to-end robotics that just works. Powered by Physical AI, our solutions combine a scalable modular hardware architecture with intelligent software that continuously learns and improves, requiring zero upfront investment through our Robotics-as-a-Service (RaaS) model.
We solve our customers' most pressing pain points - labor shortage, cost pressure, workplace safety, and national reshoring - across the full spectrum of Autonomous Industrial Robotics. In October 2026, RobCo reached unicorn status with a valuation exceeding one billion US dollars, with its valuation doubling in less than nine months. With $200M raised from investors including Sequoia, Lightspeed, Lingotto, Kindred, Cherry Ventures, and the European Tech Collective, 225+ people globally, and 3.5M+ operating hours in the field, we are deploying robots in factories across Europe and the United States - with our US operations headquartered in Austin, TX, and our Bay Area Lab in San Francisco.
Don’t meet every single requirement? If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
At RobCo, applicants are selected regardless of ethnic origin, religion, gender, age, disability, or sexual orientation. All decisions throughout the recruitment process are based solely on applicants’ qualifications, skills, knowledge, and experience, as well as relevant business requirements.
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