Marketing Manager - Spine

• Translate the portfolio and product strategy into a comprehensive clinical workflow marketing strategy, ensuring a consistent and compelling value proposition across the entire global customer journey.
• Drive indication-based and persona-specific storytelling by transforming technical features into clear clinical, operational, and economic benefits for surgeons, hospitals, and healthcare systems.
• Partner closely with Product Management to shape go-to-market strategies, launch plans, and commercialization activities for new products and solutions, ensuring successful market adoption.
• Challenge and guide Product Managers to position products within the broader clinical workflow and portfolio strategy, moving beyond isolated feature-focused messaging.
• Develop and maintain portfolio positioning, messaging frameworks, competitive differentiation, customer personas, and value propositions supported by market insights and clinical evidence.
• Create global marketing roadmaps and orchestrate integrated product launch campaigns in collaboration with Product Management, Clinical Affairs, Regional Marketing, Sales, and Corporate Marketing.
• Develop product briefings including target segments, market analyses, positioning, clinical value propositions, customer needs, and competitive intelligence.
• Own the development of portfolio marketing assets, including workflow presentations, sales enablement materials, customer-facing content, product videos, digital campaigns, websites, and launch toolkits. (supported by Corporate Marketing team)
• Enable internal and external stakeholders through training programs, sales readiness activities, launch briefings, and educational content.
• Gather and synthesize customer, market, competitive, and commercial feedback to continuously refine portfolio positioning, messaging, and go-to-market strategies.
• Support global customer engagement activities including congresses, customer visits, advisory boards, virtual events, and executive briefings.
• Measure launch effectiveness and marketing impact through defined commercial and adoption metrics and continuously optimize marketing activities.

Your profile

Qualifikationen

In order to exceed in this role, you should have:

• A Bachelor's or Master's degree in business administration, marketing management or a related discipline
• 5+ years professional experience managing projects (in a marketing role) and creating effective marketing and sales materials, preferably with know-how in B2B in the medical, software or high-tech industry
• Demonstrated experience developing and executing portfolio marketing, product launch, and go-to-market strategies.
• Strong understanding of customer journey mapping, buyer personas, and value-based messaging.
• Exceptional storytelling and presentation skills with the ability to communicate complex solutions to both clinical and executive audiences.
• Experience translating technical product capabilities into compelling customer outcomes and business value.
• Excellent verbal and written communications skills in both German and English, experience in writing strategic communication briefings, sales presentations and other marketing assets
• Experience in coordinating larger portfolio- and product (launch) campaigns and supporting with advertising strategies
• Experience in managing video productions (product demos, clinical workflows, animations) and product photo shootings (Quotebase, collateral) for all product groups on various channels
• Proven ability to influence cross-functional teams without direct authority.
• Experience working closely with Product Management, Sales, Clinical Affairs, Marketing, and regional organizations.

Weitere Informationen

• A mutually-supportive, international team
• Meaningful work with a lasting impact on medical technology
• 30 vacation days, plus December 24th and December 31st
• Flexible working hours as well as hybrid work model within Germany
• Bike leasing via cooperation partner 'BikeLeasing'
• Parking garage and safe underground bike storage
• Award-winning subsidized company restaurant and in-house cafes
• Variety-rich fitness program in our ultra-modern 360m2 company gym
• Regular after work, team, and company events
• Comprehensive training and continuing education opportunities

Ready to apply?

We look forward to receiving your online application including your first available start date and desired salary.

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Posted Nov 01, 2026

Posted Nov 01, 2026

Source: Statistisches Bundesamt (Destatis), table; dl-de/by-2-0; StarIn's calculation