As Head of Retail Media (all genders), you will lead the business end-to-end, owning its P&L, strategy, and growth. You will drive revenue, build partnerships with advertisers, agencies, and destinations, and strengthen Eurowings’ position as a leading travel media partner. This entrepreneurial role combines commercial leadership with hands-on execution.
Tasks
What you'll do
Own the Eurowings Media P&L, driving revenue growth, profitability, pricing, forecasting and commercial performance
Define and execute the commercial strategy, building relationships with advertisers, agencies, tourism organisations and strategic partners
Lead the scale-up and launch of Eurowings Media products, building a profitable and scalable business
Drive the media product and monetisation roadmap, covering formats, sponsorships, pricing and new revenue opportunities
Develop a travel media portfolio across digital, onboard and partner channels
Leverage first-party data to create audience and targeting solutions
Establish measurement frameworks for campaign performance, engagement and brand impact
Manage the ad tech and partner ecosystem, including platforms, agencies and technology providers
Build efficient operations for campaign delivery, reporting, billing and partner support
Ensure privacy, compliance, brand safety and an excellent customer experience
Lead a high-performing team and strengthen Eurowings market presence and reputation
Behind the scenes
Meet the Eurowings Digital Team!
We are dreamers, doers, and enthusiasts!
Meet the Eurowings Digital Team!
We are dreamers, doers, and enthusiasts!
Requirements
What you'll need
Several years of experience in retail media, digital advertising, publisher monetisation or ad tech, with responsibility for P&L and revenue growth
Proven success scaling and monetising media or audience-led businesses
Strong analytical, commercial and communication skills
Strong network across advertisers, brands and agencies; travel experience is a plus
Expertise in digital advertising, media sales, audience data and measurement
Experience driving commercial growth, new revenue streams and sales operations
Knowledge of GDPR and data privacy
Experience leading teams and senior stakeholders
Fluent German and English
What you'll bring
Entrepreneurial mindset and commercial ownership
Strategic thinker with hands-on execution skills
Strong stakeholder management and collaboration
Customer-focused approach balancing revenue and experience
Leadership style that develops talent and drives performance
For this position, the annual salary starts at a minimum of €100,000 and depends on your qualifications, experience, and level of responsibility
About Eurowings Digital GmbH
We want to unfold the world to our customers. Eurowings Digitals mission is to deliver the most convenient and affordable end2end travel experience by connecting the physical and digital world. While our customers enjoy their journey, we take charge of a carefree travel experience. Not only offering quality flights for affordable prices, but being a travel companion all along the way. From their first inspiration to their favorite travel memories. Therefore we launched a whole new company which puts their customer into their total focus. Together we are going to discover, develop and test new products along the whole customer journey, on- and offline. In agile and diverse teams we will revolutionize the way of travelling.
Learn more
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