General Manager DACH

You will thrive in this role

• You bring proven operational discipline in scale: You have a strong track record scaling or optimizing an established, multi-functional organization in a mature market context (ideally DACH), demonstrating structural thinking and governance over "0-to-1 founder mode" hustle.
• You possess deep Quantitative Market Research authority: You hold, credible domain expertise in Quant MR (agency, vendor, or tech platform side) and can step into high-stakes technical or methodological discussions with senior client insights leads without ramp-up.
• You have hands-on P&L management experience: You have successfully owned and optimized a regional or global P&L in a mature business environment, making cross-functional resource tradeoffs to drive overall market performance.
• You are a confident, high-profile public spokesperson: You are charismatic and experienced on stage, comfortable in front of press and industry bodies, and hold (or can rapidly build) strong executive credibility within DACH insights and marketing circles.
• You excel at leading through influence: You have demonstrated political skill and stakeholder diplomacy, allowing you to align and lead cross-functional teams that may not directly report to you.
• You bring a strong GTM focus and operational savvy: You possess KPI-driven leadership for GTM teams paired with AI savvy regarding automation across GTM functions.
• You are fluent in German and English: You possess native or bilingual fluency in German alongside professional fluency in English

We offer

What’s in it for you

• Flexibility Policy - Average is 30 days taken, however, we do not have a hard cap of number of vacation days as we know life happens
• Temporary work from abroad - If you're based in the EU, you can work outside your country of residence for up to 180 days per year
• All the hardware you need and your own MacBook
• If you are located in Hamburg or Berlin, you'll get a Deutschland ticket or access to a mobility budget with the NAVIT app to get you to and from the office space
• Subsidised Urban Sports Club or ClassPass membership based on location
• In case you’re located in one of the cities where most of our fellow Appinioneers are (Hamburg, Berlin, Munich, London, Madrid, Barcelona, or New York), you can get access to our Co-working

Additional role details

• This is a fully remote position open to candidates based in Germany, ideally in Hamburg
• This role will report

who share our enthusiasm.

Appinio is an equal-opportunity employer. All applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

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Learn more about us

to our Chief

• Office

Our interview process

• Screening Call
• Interview with our CEO
• Interview with our COO
• Case study Interview
• Stakeholder Interview
• Executive Interview with our CPRO
• Reference Check

Kind reminder: Please ensure that your application is submitted in English.

This post not only outlines our ideal candidate but also serves as an inspiration for what this role can evolve into. Even if you consider yourself an 80% fit but have a genuine passion for this position, we encourage you to apply. We're eager to hear from

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Source: Statistisches Bundesamt (Destatis), table; dl-de/by-2-0; StarIn's calculation