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Head of Digital Marketing (m/f/d)

Posted Oct 12, 2026

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PiNCAMP GmbH

Berlin

EnglishFluent German (C1+)

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€54,000 to €86,000

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About this job

About us

PiNCAMP is the camping startup of ADAC, ANWB and TCS - in Germany, the Netherlands and Switzerland, as well as throughout Europe. An international team of more than 80 digital experts digitises the camping industry by combining the experience and reputation of our shareholders with the speed of an agile start-up. Our goal is to be Europe's leading camping platform. For our further growth we are looking for passionate hands-on people who want to grow with us and are eager to build an excellent product for campers and campsites alike.

Why we are looking for you

Are you looking for a crucial role in our growth strategy, where you can combine strategic marketing impact, data-driven tech approaches and empowering team leadership? In this key position, you’ll shape and elevate the performance of our brands, Pincamp and ANWB Camping, whilst reporting directly to the Director of Demand & Conversion. If you’re keen to take our marketing and your future team to the next level, we look forward to receiving your application.

What you can expect

Marketing Strategy & Budget: Take full ownership of shaping the marketing strategy and guide the end-to-end budget allocation for our brands Pincamp and ANWB Camping.
Team Leadership: Lead, mentor, and empower the digital marketing team (currently 9 team members) to foster growth and high performance.
Performance Marketing: Expand and refine performance marketing channels with a strong focus on AI-driven automation.
Retention & Owned Channels: Further develop our customer retention strategy and scale our owned channels to build lasting customer relationships.
Brand Marketing & Shareholder Alignment: Execute brand marketing initiatives in close collaboration with our shareholders (ADAC, ANWB, TCS).

Experience: 6+ years of relevant professional experience in digital marketing, paired with proven experience in guiding and supporting teams.
Budget Management: Strong background in managing and optimizing 7-figure marketing budgets.
Channel Expertise: Proficient in steering SEO and performance channels, with strong expertise in developing and implementing engaging CRM strategies.
Analytical & Technical Mindset: Deep understanding of web tracking and attribution, with a clear vision of how automation and AI can elevate marketing operations.
Communication: Ability to connect with people, break down complex topics, and present or negotiate comfortably in both German and English (minimum C1 level).
Bonus Skill: Fluent in Dutch? Even better! Collaborating with our ANWB colleagues in the Netherlands will be a regular highlight of your role.

A good mix of agile start-up and grown professional structures
Flexible working hours, home office, work abroad, hybrid working
An appreciative work culture and atmosphere in an international team
Best hardware of your choice, modern tools
Modern office in the heart of Berlin with excellent public transport connections and a rooftop terrace for fresh air and sun-bathing
Regular feedback as well as internal and external training, e.g. at our PiNCAMP Academy
Health promotion, e.g. through subsidies for Urban Sports Club or ergonomic workstations, free fruit, vegetables and muesli
30 vacation days
A camper for your short trip or vacation
Regular company parties and events
Various employee discounts, e.g. Travel Industry Card

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Head of Digital Marketing (m/f/d)

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