Field Marketing Manager - DACH (M/F/D)

About you:

You are operationally minded. You demonstrate a strong ability to make data-driven decisions around programs, ROI, and pipeline impact and align peers and sales to your prioritization. You have excellent communication and presentation skills, with experience communicating across a wide variety of cross-functional stakeholders. You have a self-starter mentality with a strong sense of ownership and aren’t afraid of building programs from scratch, including new AI-focused initiatives. You are a strong team player with a positive attitude, initiative, and a sense of urgency to get it done. You are curious about emerging technologies and motivated to help customers understand and adopt AI responsibly and effectively.

Responsibilities:

Own marketing efforts for DACH including brand awareness, demand gen and pipeline progression – effectively deliver pipeline generation for both target marketing and target persona groups Proactively drive marketing programs and an integrated marketing approach from planning to execution, to tracking and optimization. Understand sales needs, ensure alignment with marketing objectives, define programs, deliver programs in-region, and measure success. Drive Account-Based Marketing for top targets accounts in collaboration with sales, ensuring tight alignment to account plans and goals. Own end-to-end marketing plan for the DACH business, including program development, measurement, and ensuring region to tracking towards revenue targets Ensure flawless execution of prospect and customer facing events including tradeshows, industry events, and sales-driven events. Provide leadership and support to the EMEA field organization, ensuring sales, partners, and BDRs have the messaging, assets, and programs needed to drive growth. Communicate regularly with sales leadership, field sales, partners, and BDRs to share plans, results, and insights. Requirements: 7+ years of experience in B2B in field marketing, demand gen, or account-based marketing roles with technology/software companies Experience marketing to banking financial services or insurance Experience marketing AI, data platform, cloud, or emerging technology solutions is a strong plus Excellent communicator, with proven track record of successfully partnering with sales management and leadership Proven ability to excel in a fast-paced, hands-on environment going from ideation to execution. Experience developing integrated, multi-touch marketing plans in fast-paced, hands-on environments Experience running account-based marketing with a set of named accounts Willingness to travel when required and ability to work independently and autonomously Preferred • Experience with AI, cloud, data platform, or emerging technology solutions Why Us We are Siemens. At Siemens Software, flexibility is how we work—hybrid by default, built on trust and autonomy. Together, 30,000 people across more than 200 countries build technology that shapes the real world. You'll grow through real projects, strong technical peers, and global mobility, backed by the scale and benefits of an industrial software leader. We're committed to equality and inclusion, and we hire based on merit, skills, and impact. Bring your curiosity and creativity and help us shape tomorrow! Our Benefits & Rewards The primary locations for this opportunity are Germany, Austria, and Switzerland. The applicable salary range for these locations is: €69,900 – €115,500. The actual compensation offered is based on the successful candidate's job-related skills, experience, and relevant education/training. Siemens offers health and wellness benefits to employees; you can access the benefits available in your country via the link: https://jobs.sw.siemens.com/benefits/ This position may also be posted in additional locations beyond those specified above. For such locations, the applicable salary ranges and benefits will be disclosed by the Talent Acquisition Partner at the time of initial contact, in accordance with local legal requirements. Diversity Statement We value equal opportunities and welcome applications from people with disabilities. At Siemens, we believe people who've had real experiences dealing with being different will excel as leaders. Let's foster a culture of creativity and innovation. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. Siemens Software. Transform the Everyday.

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Source: Statistisches Bundesamt (Destatis), table; dl-de/by-2-0; StarIn's calculation