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Performance Marketing Manager (m/f/d)

Posted Oct 13, 2026

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YOGI TEA GmbH

Hamburg

EnglishFluent German (C1+)

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€60,000 to €80,000

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About this job

Introduction

In Germany and across Europe, YOGI TEA GmbH has been the leading supplier of Ayurvedic herbal and spice teas from controlled organic cultivation for over 50 years. Our philosophy is: "Feel Good, Do Good", because only those who feel good can give good things back. An important part of our corporate philosophy is our involvement in social projects around the world.

To strengthen our team, we are offering the following permanent full-time position (40 hours per week) at Hamburg HQ, starting on January 1, 2027:

Performance Marketing Manager (m/f/x)

In your future role you will be responsible for driving profitable digital growth, strengthen consumer engagement, and deepen customer retention across paid media, retail media, social, search, email, and lifecycle marketing channels. Responsible for planning, executing, optimizing, and reporting on performance marketing and retention strategies that build brand awareness, acquire new consumers, and increase customer lifetime value.

Tasks

What are your Responsibilities?

Monitor campaign performance daily and recommend optimizations across audience targeting, bidding, creative, landing pages, and channel mix
Manage relationships with key retail media networks and platforms, including supermarket RMNs and third-party retail media partners
Develop and execute retail media plans across priority EU markets (e.g., UK, Germany, Netherlands, Nordics, France)
Build and optimize retention programs, including automated flows, repeat purchase campaigns, loyalty-driving initiatives, win-back efforts, and personalized messaging strategies
Track, analyze, and report on key digital marketing metrics, including traffic, conversion, CAC, ROAS, engagement, retention, repeat purchase, and customer lifetime value

Bachelor's degree in Marketing, E-Commerce, Business, Communications, or a related field preferred
Minimum 5+ years of relevant work experience in lieu of degree
Minimum 4 years of relevant digital marketing, retail media, performance media, E-Commerce, CRM, or retention marketing experience
Hands on experience managing paid social and Google Ads campaigns, including budget pacing, campaign optimization, and reporting
Familiarity with GDPR and European data/ privacy regulations
Fluent in German and English required; additional European languages are a plus
Resume in English

A varied and exciting range of responsibilities
Collaboration in the diverse and interdisciplinary day-to-day work of the Digital Marketing Team
One social day per year to give something back to the environment or society
Performance-related compensation package
Attractive additional benefits such as Deutschlandticket, bike leasing, and a corporate benefits program
Celebrating joint successes and having fun at company events
A multicultural and international working environment
Opportunity for mobile working, workation, and sabbatical
Workplace in Hamburg with fresh fruit, good coffee, and the best tea

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Performance Marketing Manager (m/f/d)

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