Senior Brand Manager (m/w/d)

YOUR TASKS:

• Translate strategic direction into effective brand marketing activities across channels and touchpoints
• Collaborate closely with media, CRM, creative, and product teams to ensure a consistent brand experience
• Lead and execute integrated marketing campaigns across multiple channels
• Manage agencies, content creators, and the internal Creative Studio to deliver high-quality marketing communications
• Use market research, customer insights, and competitive analysis to identify growth opportunities
• Optimize marketing activities and campaign performance based on analytics and data insights
• Align marketing initiatives with product, legal, and compliance requirements
• Manage marketing budgets and ensure efficient resource allocation
• Report campaign performance and key learnings to senior leadership

WHAT YOU OFFER US:

• Several years of experience in a similar brand or marketing role
• Strong understanding of brand marketing and positioning in a digital environment
• Analytical mindset with experience using data and customer insights to drive decisions
• Broad knowledge of relevant marketing channels, from brand to performance marketing
• Hands-on experience planning and executing integrated marketing campaigns
• Experience working with creative teams, agencies, and content productions
• Strong project management and organizational skills
• Experience managing budgets and optimizing marketing spend
• Experience working with analytics, attribution, and marketing measurement models
• Professional proficiency in German, both written and spoken
• Experience in performance marketing, CRM, or evidence-based marketing is a plus
• Experience in e-commerce and start-up or scale-up environments is a plus

WHAT WE OFFER:

• A modern, dynamic culture grounded in the success of a leading-edge e-commerce company.
• A talented team of ambitious, like-minded colleagues where your knowledge and ideas truly make an impact.
• Ongoing personal growth, supported by an annual development budget of €1,500 to invest in your professional development.
• Trust and autonomy, no micromanagement, just confidence in your ability to deliver and excel.
• Flexible work options with a hybrid setup focused on results.
• Unlimited vacation days in addition to your yearly 30-day vacation allowance.
• Opportunity for workations abroad using our WorkFlex tool.
• Monthly mobility allowance of €30 to use on the mobility option of your choice (e.g., the Deutschlandticket), plus access to a company bike leasing program.
• Company pension scheme, provided in partnership with Degura, to support your future financial security.
• Subsidized EGYM WELLPASS membership, with a contribution of only €25 per month, giving you access to a wide range of gyms and sports options across Germany.
• Quarterly company events, along with regular team activities and informal gatherings, a favorite being our Healthy Tuesday lunches or Treat Thursdays in the office!

We show an excerpt and a link, and the full text when the source allows it. Brands and logos shown belong to their owners.

Source: Statistisches Bundesamt (Destatis), table; dl-de/by-2-0; StarIn's calculation

Simply Wall St · 3 months ago